{
    "products": [
        {
            "slug": "activecampaign",
            "name": "ActiveCampaign",
            "kind": "web",
            "website": "https://www.activecampaign.com/",
            "page": "https://listme.name/software/activecampaign",
            "tagline": "Marketing automation and email platform with a CRM",
            "summary": "ActiveCampaign is a marketing automation and email platform made by ActiveCampaign, LLC. It combines email campaigns, multi-step automations, contact scoring and a sales CRM, and it integrates with many business apps. Paid Starter, Plus, Pro and Enterprise plans are offered, with a free trial.",
            "developer": "ActiveCampaign, LLC",
            "platforms": [
                "web"
            ],
            "pricing": "subscription",
            "price_note": "Paid Starter, Plus, Pro and Enterprise plans; free trial",
            "free_to_use": false,
            "open_source": false,
            "strengths": [
                "Deep multi-step marketing automation",
                "Built-in sales CRM and pipelines"
            ],
            "limits": [
                "No free plan listed, only a trial",
                "Cost rises with contact count and automation"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "ActiveCampaign builds email campaigns and multi-step marketing automations, with contact scoring and segmentation. Its CRM adds deal pipelines and sales tasks, so marketing and sales can work from the same contact records.\n\nActiveCampaign suits businesses that want advanced automation across email and sales. Its plans step up from Starter to Enterprise, and higher plans include more features and contacts. There is no free plan listed, only a free trial, and the cost rises with contact count and automation needs. Teams that send only newsletters may find it more than they need."
        },
        {
            "slug": "brevo",
            "name": "Brevo",
            "kind": "web",
            "website": "https://www.brevo.com/",
            "page": "https://listme.name/software/brevo",
            "tagline": "Email, SMS and CRM marketing platform with a free plan",
            "summary": "Brevo is an email and SMS marketing and CRM platform made by Brevo. It includes email campaigns, SMS, automation, a contact CRM and transactional email. A free plan is available, and paid Starter, Standard and Professional plans add volume and channels.",
            "developer": "Brevo",
            "platforms": [
                "web"
            ],
            "pricing": "freemium",
            "price_note": "Free forever plan; paid plans by email volume and channels",
            "free_to_use": true,
            "open_source": false,
            "strengths": [
                "Free forever plan to start",
                "Email, SMS and WhatsApp in one platform"
            ],
            "limits": [
                "Free plan is aimed at individuals and solopreneurs",
                "Broad platform with more setup than a newsletter tool"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Brevo sends email campaigns and transactional email, runs marketing automation and sends SMS. Its channels extend to WhatsApp, pop-ups and web and mobile push on higher plans, and a contact CRM keeps customer records alongside campaigns.\n\nBrevo suits small and midsize businesses that want several marketing channels under one account. Its free plan is labeled free forever and is built for individuals and solopreneurs, while paid plans charge by email volume and add channels and seats. It is a broad platform, so teams that only send newsletters may find a simpler newsletter tool sufficient."
        }
    ],
    "differences": [
        "Brevo has a free plan or free version; ActiveCampaign does not.",
        "ActiveCampaign: subscription. Brevo: free plan, paid upgrades."
    ],
    "shared_rankings": [
        {
            "list": "email-marketing-software",
            "name": "Email marketing software",
            "page": "https://listme.name/best/email-marketing-software",
            "of": 11,
            "results": [
                {
                    "product": "activecampaign",
                    "rank": 4,
                    "score": 88,
                    "verdict": "Multi-step automation, contact scoring and a sales CRM in one platform. It is sold as paid plans after a free trial, and it is more than a newsletter writer usually needs.",
                    "best_for": "Teams that combine marketing automation with sales",
                    "spec": {
                        "self_host": false,
                        "channels": "Email, CRM, automation",
                        "visual_automation": true
                    }
                },
                {
                    "product": "brevo",
                    "rank": 3,
                    "score": 89,
                    "verdict": "Email, SMS, WhatsApp and a contact CRM under one account, with a free forever plan aimed at individuals. Paid plans charge by email volume and add channels and seats.",
                    "best_for": "Small businesses that want several channels in one account",
                    "spec": {
                        "self_host": false,
                        "channels": "Email, SMS, WhatsApp, push",
                        "visual_automation": true
                    }
                }
            ]
        }
    ],
    "ranks_higher_in_closest_shared_list": "brevo",
    "page": "https://listme.name/compare/activecampaign-vs-brevo",
    "json": "https://listme.name/api/v1/compare/activecampaign-vs-brevo.json",
    "notes": [
        "Scores are editorial and only comparable inside one list. Products with connected_to_publisher true receive a disclosed ranking lift: https://listme.name/methodology"
    ],
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}