{
    "products": [
        {
            "slug": "google-analytics",
            "name": "Google Analytics",
            "kind": "web",
            "website": "https://marketingplatform.google.com/about/analytics/",
            "page": "https://listme.name/software/google-analytics",
            "tagline": "Google's free web analytics for traffic and conversions",
            "summary": "Google Analytics is a web analytics service from Google that measures site traffic, visitor behavior and marketing results. It is free of charge for businesses of every size and needs a tracking tag on the site.",
            "developer": "Google",
            "platforms": [
                "web",
                "ios",
                "android"
            ],
            "pricing": "free",
            "price_note": "Free of charge for businesses of every size",
            "free_to_use": true,
            "open_source": false,
            "strengths": [
                "Free for most sites",
                "Detailed traffic and campaign reporting",
                "Part of Google's marketing platform"
            ],
            "limits": [
                "Data is processed by Google, not the site owner",
                "Privacy-focused visitors may object to its tracking"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Google Analytics collects data from sites with a tag and shows traffic, user journeys and campaign results in reports. Google's marketing platform page says it is free of charge, with tools for measuring marketing return on investment.\n\nData is processed by Google, which makes it the default choice for many sites but a trade-off for privacy-focused owners. Privacy-first options such as Plausible, Umami and Matomo offer cookie-free or self-hosted setups. Google Analytics suits teams that already use Google's marketing tools and want detailed campaign reports at no cost."
        },
        {
            "slug": "posthog",
            "name": "PostHog",
            "kind": "web",
            "website": "https://posthog.com/",
            "page": "https://listme.name/software/posthog",
            "tagline": "Product and web analytics platform with an MIT-licensed core",
            "summary": "PostHog is a product and web analytics platform that includes session replay, feature flags, experiments and surveys. Its repository is MIT licensed except for an ee directory, and the cloud plan gives the first 1 million events free each month.",
            "platforms": [
                "web",
                "self-hosted"
            ],
            "pricing": "freemium",
            "price_note": "Free tier with 1 million events a month; paid usage above it",
            "free_to_use": true,
            "open_source": true,
            "license": "MIT",
            "source": "https://github.com/PostHog/posthog",
            "strengths": [
                "MIT licensed core, with source on GitHub",
                "1 million events a month free on the cloud"
            ],
            "limits": [
                "Broader than simple web analytics, so setup takes more work",
                "Usage limits need checking as traffic grows"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "PostHog combines product analytics and web analytics with session replay, feature flags, experiments, error tracking and surveys, according to its pricing page. Its repository describes it as a product and web analytics platform under the MIT license, except for an ee directory that has its own license.\n\nThe pricing page says the first 1 million events each month are free on the cloud, with the free allowance renewing monthly, and that paid usage starts when a company needs higher limits or advanced features. The site says 97% of companies use PostHog for free. Because the core is MIT licensed, teams can review the code."
        }
    ],
    "differences": [
        "Only Google Analytics runs on iOS.",
        "Only Google Analytics runs on Android.",
        "PostHog is open source; Google Analytics is not.",
        "Google Analytics: free. PostHog: free plan, paid upgrades."
    ],
    "shared_rankings": [
        {
            "list": "web-analytics-tools",
            "name": "Web analytics tools",
            "page": "https://listme.name/best/web-analytics-tools",
            "of": 10,
            "results": [
                {
                    "product": "google-analytics",
                    "rank": 4,
                    "score": 85,
                    "verdict": "Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list.",
                    "best_for": "Marketing teams that already use Google tools",
                    "spec": {
                        "data_control": "Google-held",
                        "self_hosted": false,
                        "open_source": false,
                        "cost": "Free"
                    }
                },
                {
                    "product": "posthog",
                    "rank": 5,
                    "score": 84,
                    "verdict": "Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.",
                    "best_for": "Product teams that want analytics and session replay",
                    "spec": {
                        "data_control": "Cloud or self-hosted; code is open to review",
                        "self_hosted": true,
                        "open_source": true,
                        "cost": "Free tier; paid usage above it"
                    }
                }
            ]
        }
    ],
    "ranks_higher_in_closest_shared_list": "google-analytics",
    "page": "https://listme.name/compare/google-analytics-vs-posthog",
    "json": "https://listme.name/api/v1/compare/google-analytics-vs-posthog.json",
    "notes": [
        "Scores are editorial and only comparable inside one list. Products with connected_to_publisher true receive a disclosed ranking lift: https://listme.name/methodology"
    ],
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}