{
    "products": [
        {
            "slug": "matomo",
            "name": "Matomo",
            "kind": "web",
            "website": "https://matomo.org/",
            "page": "https://listme.name/software/matomo",
            "tagline": "Open-source web analytics you can self-host or run in the cloud",
            "summary": "Matomo is open-source web analytics, formerly known as Piwik, that you can self-host on your own server or use as Matomo Cloud. It is licensed under GPL-3.0 and gives site owners full data ownership.",
            "developer": "Matomo",
            "platforms": [
                "web",
                "self-hosted"
            ],
            "pricing": "open-source",
            "price_note": "Free on-premise download; Matomo Cloud is priced by monthly hits",
            "free_to_use": true,
            "open_source": true,
            "license": "GPL-3.0",
            "source": "https://github.com/matomo-org/matomo",
            "strengths": [
                "Open source under GPL-3.0",
                "Self-hosting gives full data ownership",
                "Cloud option for less setup"
            ],
            "limits": [
                "On-premise setup needs a web server and database",
                "Cloud pricing depends on monthly hits"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Matomo offers reports for visitors, pages and campaigns, and it runs on-premise or in the cloud. Its site says every hosting option gives the owner full data ownership and privacy compliance.\n\nThe on-premise download is free, and Matomo Cloud is priced by monthly hits, with tiers from 50,000 hits per month upward. Running the on-premise version needs a web server and a database, which is more setup than Plausible or Umami. Matomo is the most complete open-source option here for teams that want full analytics and control of the data."
        },
        {
            "slug": "microsoft-clarity",
            "name": "Microsoft Clarity",
            "kind": "web",
            "website": "https://clarity.microsoft.com/",
            "page": "https://listme.name/software/microsoft-clarity",
            "tagline": "Free web analytics with heatmaps and session recordings",
            "summary": "Microsoft Clarity is free web and app analytics from Microsoft, with heatmaps, session recordings and AI summaries of user behavior. Its homepage says it is free forever and used by more than two million sites and apps.",
            "developer": "Microsoft",
            "platforms": [
                "web"
            ],
            "pricing": "free",
            "price_note": "Free forever for websites and apps, per its homepage",
            "free_to_use": true,
            "open_source": false,
            "strengths": [
                "Free forever, per the homepage",
                "Heatmaps and session recordings in one tool"
            ],
            "limits": [
                "A Microsoft service, so its data practices need review",
                "Recordings show how visitors use your pages"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Microsoft Clarity shows how visitors use a site through heatmaps of clicks, scrolls and drop-offs, and through session recordings. The homepage describes AI summaries that highlight behavior, and it says the service is free forever and ready for GDPR and CCPA.\n\nThe homepage lists more than two million sites and apps and features such as AI chat and AI visibility. Clarity suits sites that want heatmaps and recordings at no cost, but it is a Microsoft service, so review its data practices before adding it to a site."
        }
    ],
    "differences": [
        "Matomo is open source; Microsoft Clarity is not.",
        "Matomo: free and open source. Microsoft Clarity: free."
    ],
    "shared_rankings": [
        {
            "list": "web-analytics-tools",
            "name": "Web analytics tools",
            "page": "https://listme.name/best/web-analytics-tools",
            "of": 10,
            "results": [
                {
                    "product": "matomo",
                    "rank": 1,
                    "score": 89.5,
                    "verdict": "The most complete open-source option here, with reports for visitors, pages and campaigns and full data ownership on-premise. It needs a web server and database to run, and Matomo Cloud is priced by monthly hits.",
                    "best_for": "Teams that want full analytics and data ownership",
                    "spec": {
                        "data_control": "Owner-hosted or Matomo Cloud",
                        "self_hosted": true,
                        "open_source": true,
                        "cost": "Free on-premise, cloud by hits"
                    }
                },
                {
                    "product": "microsoft-clarity",
                    "rank": 6,
                    "score": 83.5,
                    "verdict": "Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.",
                    "best_for": "Sites that want heatmaps and recordings at no cost",
                    "spec": {
                        "data_control": "Microsoft's data practices apply",
                        "self_hosted": false,
                        "open_source": false,
                        "cost": "Free forever"
                    }
                }
            ]
        }
    ],
    "ranks_higher_in_closest_shared_list": "matomo",
    "page": "https://listme.name/compare/matomo-vs-microsoft-clarity",
    "json": "https://listme.name/api/v1/compare/matomo-vs-microsoft-clarity.json",
    "notes": [
        "Scores are editorial and only comparable inside one list. Products with connected_to_publisher true receive a disclosed ranking lift: https://listme.name/methodology"
    ],
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}