{
    "products": [
        {
            "slug": "matomo",
            "name": "Matomo",
            "kind": "web",
            "website": "https://matomo.org/",
            "page": "https://listme.name/software/matomo",
            "tagline": "Open-source web analytics you can self-host or run in the cloud",
            "summary": "Matomo is open-source web analytics, formerly known as Piwik, that you can self-host on your own server or use as Matomo Cloud. It is licensed under GPL-3.0 and gives site owners full data ownership.",
            "developer": "Matomo",
            "platforms": [
                "web",
                "self-hosted"
            ],
            "pricing": "open-source",
            "price_note": "Free on-premise download; Matomo Cloud is priced by monthly hits",
            "free_to_use": true,
            "open_source": true,
            "license": "GPL-3.0",
            "source": "https://github.com/matomo-org/matomo",
            "strengths": [
                "Open source under GPL-3.0",
                "Self-hosting gives full data ownership",
                "Cloud option for less setup"
            ],
            "limits": [
                "On-premise setup needs a web server and database",
                "Cloud pricing depends on monthly hits"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Matomo offers reports for visitors, pages and campaigns, and it runs on-premise or in the cloud. Its site says every hosting option gives the owner full data ownership and privacy compliance.\n\nThe on-premise download is free, and Matomo Cloud is priced by monthly hits, with tiers from 50,000 hits per month upward. Running the on-premise version needs a web server and a database, which is more setup than Plausible or Umami. Matomo is the most complete open-source option here for teams that want full analytics and control of the data."
        },
        {
            "slug": "posthog",
            "name": "PostHog",
            "kind": "web",
            "website": "https://posthog.com/",
            "page": "https://listme.name/software/posthog",
            "tagline": "Product and web analytics platform with an MIT-licensed core",
            "summary": "PostHog is a product and web analytics platform that includes session replay, feature flags, experiments and surveys. Its repository is MIT licensed except for an ee directory, and the cloud plan gives the first 1 million events free each month.",
            "platforms": [
                "web",
                "self-hosted"
            ],
            "pricing": "freemium",
            "price_note": "Free tier with 1 million events a month; paid usage above it",
            "free_to_use": true,
            "open_source": true,
            "license": "MIT",
            "source": "https://github.com/PostHog/posthog",
            "strengths": [
                "MIT licensed core, with source on GitHub",
                "1 million events a month free on the cloud"
            ],
            "limits": [
                "Broader than simple web analytics, so setup takes more work",
                "Usage limits need checking as traffic grows"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "PostHog combines product analytics and web analytics with session replay, feature flags, experiments, error tracking and surveys, according to its pricing page. Its repository describes it as a product and web analytics platform under the MIT license, except for an ee directory that has its own license.\n\nThe pricing page says the first 1 million events each month are free on the cloud, with the free allowance renewing monthly, and that paid usage starts when a company needs higher limits or advanced features. The site says 97% of companies use PostHog for free. Because the core is MIT licensed, teams can review the code."
        }
    ],
    "differences": [
        "Matomo: free and open source. PostHog: free plan, paid upgrades."
    ],
    "shared_rankings": [
        {
            "list": "web-analytics-tools",
            "name": "Web analytics tools",
            "page": "https://listme.name/best/web-analytics-tools",
            "of": 10,
            "results": [
                {
                    "product": "matomo",
                    "rank": 1,
                    "score": 89.5,
                    "verdict": "The most complete open-source option here, with reports for visitors, pages and campaigns and full data ownership on-premise. It needs a web server and database to run, and Matomo Cloud is priced by monthly hits.",
                    "best_for": "Teams that want full analytics and data ownership",
                    "spec": {
                        "data_control": "Owner-hosted or Matomo Cloud",
                        "self_hosted": true,
                        "open_source": true,
                        "cost": "Free on-premise, cloud by hits"
                    }
                },
                {
                    "product": "posthog",
                    "rank": 5,
                    "score": 84,
                    "verdict": "Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.",
                    "best_for": "Product teams that want analytics and session replay",
                    "spec": {
                        "data_control": "Cloud or self-hosted; code is open to review",
                        "self_hosted": true,
                        "open_source": true,
                        "cost": "Free tier; paid usage above it"
                    }
                }
            ]
        }
    ],
    "ranks_higher_in_closest_shared_list": "matomo",
    "page": "https://listme.name/compare/matomo-vs-posthog",
    "json": "https://listme.name/api/v1/compare/matomo-vs-posthog.json",
    "notes": [
        "Scores are editorial and only comparable inside one list. Products with connected_to_publisher true receive a disclosed ranking lift: https://listme.name/methodology"
    ],
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}