{
    "products": [
        {
            "slug": "metricool",
            "name": "Metricool",
            "kind": "web",
            "website": "https://metricool.com/",
            "page": "https://listme.name/software/metricool",
            "tagline": "Social media planner, analytics and reporting with a free plan",
            "summary": "Metricool is a social media management tool with a planner, analytics, competitor tracking, reporting and a shared inbox. It has a free plan for one brand, and its paid plans are priced by the number of brands.",
            "platforms": [
                "web"
            ],
            "pricing": "freemium",
            "price_note": "Free plan for one brand; paid plans from 16 euros a month",
            "free_to_use": true,
            "open_source": false,
            "strengths": [
                "Free plan with analytics for one brand",
                "Competitor tracking and reports included",
                "Post approval system on the Advanced plan"
            ],
            "limits": [
                "Free plan caps scheduled posts at 20 a month",
                "Free plan does not manage LinkedIn or X"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Metricool covers planning and publishing, analytics, competitor tracking and reporting. Its Planner schedules posts, Analytics reports on accounts, and the Competitors view benchmarks rival profiles. Campaign dashboards and Metricool Studio build reports, an Inbox gathers messages, and SmartLinks with multiple link-in-bio pages handle links.\n\nThe free plan covers one brand and up to 20 scheduled posts per month, with 30 days of analytics. Paid plans are priced by brand count, and the Starter plan starts at 16 euros a month for up to five brands. The Advanced plan adds team roles and a post approval system. The pricing page says annual billing saves up to 24 percent."
        },
        {
            "slug": "sprout-social",
            "name": "Sprout Social",
            "kind": "web",
            "website": "https://sproutsocial.com/",
            "page": "https://listme.name/software/sprout-social",
            "tagline": "Social media management suite with publishing, inbox and reporting",
            "summary": "Sprout Social is a subscription social media management suite with scheduling, a Smart Inbox, review management, reporting and an AI assistant. Plans are priced per seat, and the lowest tier covers five social profiles.",
            "platforms": [
                "web",
                "ios",
                "android"
            ],
            "pricing": "subscription",
            "price_note": "30-day free trial; Essentials from $79 per seat a month billed yearly",
            "free_to_use": false,
            "open_source": false,
            "strengths": [
                "Smart Inbox for messages and reviews",
                "Reporting for profile and post performance",
                "Mobile apps for iOS and Android"
            ],
            "limits": [
                "Priced per seat, which adds up for larger teams",
                "Approval workflows need the Professional or Advanced plan"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Sprout Social organizes its work into publishing and planning, a Smart Inbox for messages and reviews, and reporting for profile and post performance. The Trellis AI agent works across the data, and Enhance Post by AI Assist drafts captions on higher plans. A message approval workflow lets internal and external reviewers approve posts before they publish.\n\nThe Essentials tier covers five profiles at $79 per seat a month on annual billing. Professional and Advanced tiers add unlimited profiles, message tagging, competitor insights and API access on the top tier. Approval workflows are limited to the Professional and Advanced plans. The company offers a 30-day free trial with no credit card."
        }
    ],
    "differences": [
        "Only Sprout Social runs on iOS.",
        "Only Sprout Social runs on Android.",
        "Metricool has a free plan or free version; Sprout Social does not.",
        "Metricool: free plan, paid upgrades. Sprout Social: subscription."
    ],
    "shared_rankings": [
        {
            "list": "social-media-management-tools",
            "name": "Social media management tools",
            "page": "https://listme.name/best/social-media-management-tools",
            "of": 10,
            "results": [
                {
                    "product": "metricool",
                    "rank": 6,
                    "score": 87.5,
                    "verdict": "The best free plan here for analytics, with one brand and 20 scheduled posts a month, and a post approval system on the Advanced plan. The free plan does not manage LinkedIn or X, and paid plans are priced by brand.",
                    "best_for": "Solo users who want analytics without paying",
                    "spec": {
                        "hosting": "Vendor cloud",
                        "approval": "Post approval system on Advanced",
                        "ai_assistant": "AI social media assistant"
                    }
                },
                {
                    "product": "sprout-social",
                    "rank": 1,
                    "score": 93.5,
                    "verdict": "Deep inbox, approval and reporting tools for teams that manage many profiles, with a Smart Inbox and post approvals on the higher tiers. Seats add up quickly for large teams, and the Essentials tier covers only five profiles.",
                    "best_for": "Mid-size and enterprise teams with many profiles",
                    "spec": {
                        "hosting": "Vendor cloud",
                        "approval": "Post approval workflows on Pro and Advanced",
                        "ai_assistant": "Enhance Post by AI Assist"
                    }
                }
            ]
        }
    ],
    "ranks_higher_in_closest_shared_list": "sprout-social",
    "page": "https://listme.name/compare/metricool-vs-sprout-social",
    "json": "https://listme.name/api/v1/compare/metricool-vs-sprout-social.json",
    "notes": [
        "Scores are editorial and only comparable inside one list. Products with connected_to_publisher true receive a disclosed ranking lift: https://listme.name/methodology"
    ],
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}