{
    "products": [
        {
            "slug": "microsoft-clarity",
            "name": "Microsoft Clarity",
            "kind": "web",
            "website": "https://clarity.microsoft.com/",
            "page": "https://listme.name/software/microsoft-clarity",
            "tagline": "Free web analytics with heatmaps and session recordings",
            "summary": "Microsoft Clarity is free web and app analytics from Microsoft, with heatmaps, session recordings and AI summaries of user behavior. Its homepage says it is free forever and used by more than two million sites and apps.",
            "developer": "Microsoft",
            "platforms": [
                "web"
            ],
            "pricing": "free",
            "price_note": "Free forever for websites and apps, per its homepage",
            "free_to_use": true,
            "open_source": false,
            "strengths": [
                "Free forever, per the homepage",
                "Heatmaps and session recordings in one tool"
            ],
            "limits": [
                "A Microsoft service, so its data practices need review",
                "Recordings show how visitors use your pages"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Microsoft Clarity shows how visitors use a site through heatmaps of clicks, scrolls and drop-offs, and through session recordings. The homepage describes AI summaries that highlight behavior, and it says the service is free forever and ready for GDPR and CCPA.\n\nThe homepage lists more than two million sites and apps and features such as AI chat and AI visibility. Clarity suits sites that want heatmaps and recordings at no cost, but it is a Microsoft service, so review its data practices before adding it to a site."
        },
        {
            "slug": "umami",
            "name": "Umami",
            "kind": "web",
            "website": "https://umami.is/",
            "page": "https://listme.name/software/umami",
            "tagline": "Open-source, privacy-first web and product analytics you can self-host",
            "summary": "Umami is an open-source, privacy-first analytics platform from Umami Software. It covers web and product analytics, can be self-hosted for free under MIT, and has a cloud service with a $0 Hobby plan and a $20 per month Pro plan.",
            "developer": "Umami Software",
            "platforms": [
                "web",
                "self-hosted"
            ],
            "pricing": "open-source",
            "price_note": "Free to self-host; Cloud Hobby is $0 per month and Pro is $20 per month",
            "free_to_use": true,
            "open_source": true,
            "license": "MIT",
            "source": "https://github.com/umami-software/umami",
            "strengths": [
                "MIT licensed and self-hostable",
                "Free Hobby plan on the cloud service",
                "Covers web and product analytics"
            ],
            "limits": [
                "Self-hosting means running the software and a database",
                "Cloud pricing is usage-based"
            ],
            "checked": "2026-10-10",
            "connected_to_publisher": false,
            "overview": "Umami tracks traffic, campaigns, user behavior and events, and it shows them in simple charts. It is licensed under MIT, which is a permissive license, and its source is public on GitHub.\n\nSelf-hosting is always free. Umami Cloud is usage-based, with a Hobby plan at $0 per month and a Pro plan at $20 per month that includes 1 million events. Self-hosting means running the software and its database, so Umami suits people who want an open-source tool and are willing to run a server."
        }
    ],
    "differences": [
        "Umami is open source; Microsoft Clarity is not.",
        "Microsoft Clarity: free. Umami: free and open source."
    ],
    "shared_rankings": [
        {
            "list": "web-analytics-tools",
            "name": "Web analytics tools",
            "page": "https://listme.name/best/web-analytics-tools",
            "of": 10,
            "results": [
                {
                    "product": "microsoft-clarity",
                    "rank": 6,
                    "score": 83.5,
                    "verdict": "Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.",
                    "best_for": "Sites that want heatmaps and recordings at no cost",
                    "spec": {
                        "data_control": "Microsoft's data practices apply",
                        "self_hosted": false,
                        "open_source": false,
                        "cost": "Free forever"
                    }
                },
                {
                    "product": "umami",
                    "rank": 3,
                    "score": 86.5,
                    "verdict": "MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.",
                    "best_for": "Open-source web and product analytics",
                    "spec": {
                        "data_control": "Owner-hosted or Umami Cloud",
                        "self_hosted": true,
                        "open_source": true,
                        "cost": "Free to self-host, cloud from $0"
                    }
                }
            ]
        }
    ],
    "ranks_higher_in_closest_shared_list": "umami",
    "page": "https://listme.name/compare/microsoft-clarity-vs-umami",
    "json": "https://listme.name/api/v1/compare/microsoft-clarity-vs-umami.json",
    "notes": [
        "Scores are editorial and only comparable inside one list. Products with connected_to_publisher true receive a disclosed ranking lift: https://listme.name/methodology"
    ],
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}