{
    "product": {
        "slug": "later",
        "name": "Later",
        "kind": "web",
        "website": "https://later.com/",
        "page": "https://listme.name/software/later",
        "tagline": "Social media planner and scheduler with analytics and an inbox",
        "summary": "Later is a subscription social media management tool with post scheduling, analytics, AI caption tools, approvals and a social inbox. It also runs influencer and creator products, which are separate from the scheduler.",
        "platforms": [
            "web",
            "ios",
            "android"
        ],
        "pricing": "subscription",
        "price_note": "14-day free trial; paid plans for social media managers",
        "free_to_use": false,
        "open_source": false,
        "strengths": [
            "Scheduling, analytics and inbox in one product",
            "Approvals and competitor benchmarking included",
            "Creator and influencer tools from the same brand"
        ],
        "limits": [
            "Several separate products share one brand",
            "Influencer features are outside the scheduler"
        ],
        "checked": "2026-10-10",
        "connected_to_publisher": false,
        "overview": "Later's social media product covers the workflow from planning to publishing. Its scheduler publishes posts across platforms, its analytics reports performance and benchmarks competitors, and its AI tools generate captions and content. Approvals and collaboration let teammates review drafts, and the social inbox combines comments and direct messages in one view.\n\nLater also sells creator and influencer products, which the company lists separately from the scheduling plans, so the product you choose matters. Pricing sits on a plan page with a 14-day free trial. The scheduling product suits marketing teams and social media managers who run several accounts.",
        "highlights": [
            "Post scheduling",
            "Competitive benchmarking",
            "Social inbox",
            "AI caption tools",
            "Approvals and collaboration"
        ],
        "json": "https://listme.name/api/v1/products/later.json"
    },
    "rankings": [
        {
            "list": "social-media-management-tools",
            "name": "Social media management tools",
            "page": "https://listme.name/best/social-media-management-tools",
            "rank": 5,
            "of": 10,
            "score": 88.5,
            "verdict": "Visual planning, scheduling, analytics and an inbox in one product, with approvals and competitor benchmarking. Creator and influencer tools are separate products, so pick the scheduler plan for brand work.",
            "best_for": "Brands and social managers planning visual feeds"
        }
    ],
    "alternatives": [
        {
            "slug": "sprout-social",
            "name": "Sprout Social",
            "score": 93.5,
            "page": "https://listme.name/software/sprout-social"
        },
        {
            "slug": "hootsuite",
            "name": "Hootsuite",
            "score": 92.5,
            "page": "https://listme.name/software/hootsuite"
        },
        {
            "slug": "buffer",
            "name": "Buffer",
            "score": 91,
            "page": "https://listme.name/software/buffer"
        },
        {
            "slug": "agorapulse",
            "name": "Agorapulse",
            "score": 90,
            "page": "https://listme.name/software/agorapulse"
        },
        {
            "slug": "metricool",
            "name": "Metricool",
            "score": 87.5,
            "page": "https://listme.name/software/metricool"
        },
        {
            "slug": "loomly",
            "name": "Loomly",
            "score": 86.5,
            "page": "https://listme.name/software/loomly"
        },
        {
            "slug": "socialbee",
            "name": "SocialBee",
            "score": 85.5,
            "page": "https://listme.name/software/socialbee"
        },
        {
            "slug": "mixpost",
            "name": "Mixpost",
            "score": 81.5,
            "page": "https://listme.name/software/mixpost"
        },
        {
            "slug": "postiz",
            "name": "Postiz",
            "score": 80.5,
            "page": "https://listme.name/software/postiz"
        }
    ],
    "links": {
        "page": "https://listme.name/software/later",
        "markdown": "https://listme.name/software/later.md",
        "badge": "https://listme.name/badge/later.svg",
        "alternatives_page": "https://listme.name/alternatives/later",
        "alternatives_json": "https://listme.name/api/v1/alternatives/later.json"
    },
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}