{
    "product": {
        "slug": "mautic",
        "name": "Mautic",
        "kind": "web",
        "website": "https://mautic.org/",
        "page": "https://listme.name/software/mautic",
        "tagline": "Open-source marketing automation for campaigns and lead tracking",
        "summary": "Mautic is an open-source marketing automation platform released under GPL-3.0. It covers contact tracking, email campaigns, a visual campaign builder and lead scoring, and it runs on your own server. Operators handle hosting, updates and delivery setup.",
        "platforms": [
            "web",
            "self-hosted"
        ],
        "pricing": "open-source",
        "price_note": "Free to download and self-host under GPL-3.0",
        "free_to_use": true,
        "open_source": true,
        "license": "GPL-3.0",
        "source": "https://github.com/mautic/mautic",
        "strengths": [
            "Source is public under GPL-3.0",
            "Visual campaign builder and lead scoring"
        ],
        "limits": [
            "Operator manages hosting and upgrades",
            "Steeper learning curve than newsletter tools"
        ],
        "checked": "2026-10-10",
        "connected_to_publisher": false,
        "overview": "Mautic tracks contacts and their activity, sends email campaigns and runs multi-step campaigns with a visual builder. Lead scoring and segmentation help teams decide which contacts to follow up with, and its plugin system extends channels and integrations.\n\nMautic suits organizations that want marketing automation on their own servers and have the technical staff to run it. Its code is licensed under GPL-3.0, so it is free to use and modify. Running Mautic means managing hosting, database upgrades and mail delivery, and its interface has more depth to learn than simple newsletter tools.",
        "highlights": [
            "Open source under GPL-3.0",
            "Visual campaign builder",
            "Lead scoring",
            "Contact tracking",
            "Plugin system"
        ],
        "json": "https://listme.name/api/v1/products/mautic.json"
    },
    "rankings": [
        {
            "list": "email-marketing-software",
            "name": "Email marketing software",
            "page": "https://listme.name/best/email-marketing-software",
            "rank": 10,
            "of": 11,
            "score": 79,
            "verdict": "Open-source marketing automation under GPL-3.0, with a visual campaign builder and lead scoring. Operators handle hosting and upgrades, and the learning curve is steeper than for newsletter tools.",
            "best_for": "Self-hosted marketing automation"
        }
    ],
    "alternatives": [
        {
            "slug": "mailchimp",
            "name": "Mailchimp",
            "score": 91.5,
            "page": "https://listme.name/software/mailchimp"
        },
        {
            "slug": "klaviyo",
            "name": "Klaviyo",
            "score": 90.5,
            "page": "https://listme.name/software/klaviyo"
        },
        {
            "slug": "brevo",
            "name": "Brevo",
            "score": 89,
            "page": "https://listme.name/software/brevo"
        },
        {
            "slug": "activecampaign",
            "name": "ActiveCampaign",
            "score": 88,
            "page": "https://listme.name/software/activecampaign"
        },
        {
            "slug": "omnisend",
            "name": "Omnisend",
            "score": 86.5,
            "page": "https://listme.name/software/omnisend"
        },
        {
            "slug": "kit",
            "name": "Kit",
            "score": 85.5,
            "page": "https://listme.name/software/kit"
        },
        {
            "slug": "beehiiv",
            "name": "beehiiv",
            "score": 84,
            "page": "https://listme.name/software/beehiiv"
        },
        {
            "slug": "getresponse",
            "name": "GetResponse",
            "score": 82.5,
            "page": "https://listme.name/software/getresponse"
        },
        {
            "slug": "substack",
            "name": "Substack",
            "score": 80,
            "page": "https://listme.name/software/substack"
        },
        {
            "slug": "listmonk",
            "name": "listmonk",
            "score": 78.5,
            "page": "https://listme.name/software/listmonk"
        }
    ],
    "links": {
        "page": "https://listme.name/software/mautic",
        "markdown": "https://listme.name/software/mautic.md",
        "badge": "https://listme.name/badge/mautic.svg",
        "alternatives_page": "https://listme.name/alternatives/mautic",
        "alternatives_json": "https://listme.name/api/v1/alternatives/mautic.json"
    },
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}