{
    "product": {
        "slug": "omnisend",
        "name": "Omnisend",
        "kind": "web",
        "website": "https://www.omnisend.com/",
        "page": "https://listme.name/software/omnisend",
        "tagline": "Email and SMS marketing platform built for ecommerce stores",
        "summary": "Omnisend is an email and SMS marketing platform for ecommerce stores, with automations, a visual email builder and email capture tools. It lists more than 300 pre-built integrations, including Shopify and WooCommerce, and offers a free starting plan. Pricing scales as the store grows.",
        "platforms": [
            "web"
        ],
        "pricing": "freemium",
        "price_note": "Free starting plan; paid plans scale with store growth",
        "free_to_use": true,
        "open_source": false,
        "strengths": [
            "Email and SMS in one ecommerce tool",
            "Free starting plan and a Klaviyo migration offer"
        ],
        "limits": [
            "Pricing grows with store size",
            "Built for ecommerce, less useful for other businesses"
        ],
        "checked": "2026-10-10",
        "connected_to_publisher": false,
        "overview": "Omnisend sends email and SMS campaigns for online stores and runs automated flows. The site lists email capture, loyalty and rewards, a visual email builder and reporting, with more than 300 pre-built integrations for ecommerce platforms. It also offers a free five-day migration from Klaviyo.\n\nIt suits ecommerce brands on Shopify, WooCommerce or similar platforms that want email and SMS in one tool with store data. There is a free starting plan, and its pricing page says the plans scale with ecommerce growth. Klaviyo is the closer comparison in this list, and Omnisend's migration offer is aimed at brands moving away from it.",
        "highlights": [
            "Email and SMS campaigns",
            "Visual email builder",
            "Email capture and loyalty",
            "Automations",
            "305+ integrations"
        ],
        "json": "https://listme.name/api/v1/products/omnisend.json"
    },
    "rankings": [
        {
            "list": "email-marketing-software",
            "name": "Email marketing software",
            "page": "https://listme.name/best/email-marketing-software",
            "rank": 5,
            "of": 11,
            "score": 86.5,
            "verdict": "Email and SMS campaigns built for ecommerce stores, with automations, loyalty tools and a free starting plan. Pricing grows with store size, and it is narrower than suite marketing tools for non-store businesses.",
            "best_for": "Ecommerce brands that run email and SMS together"
        }
    ],
    "alternatives": [
        {
            "slug": "mailchimp",
            "name": "Mailchimp",
            "score": 91.5,
            "page": "https://listme.name/software/mailchimp"
        },
        {
            "slug": "klaviyo",
            "name": "Klaviyo",
            "score": 90.5,
            "page": "https://listme.name/software/klaviyo"
        },
        {
            "slug": "brevo",
            "name": "Brevo",
            "score": 89,
            "page": "https://listme.name/software/brevo"
        },
        {
            "slug": "activecampaign",
            "name": "ActiveCampaign",
            "score": 88,
            "page": "https://listme.name/software/activecampaign"
        },
        {
            "slug": "kit",
            "name": "Kit",
            "score": 85.5,
            "page": "https://listme.name/software/kit"
        },
        {
            "slug": "beehiiv",
            "name": "beehiiv",
            "score": 84,
            "page": "https://listme.name/software/beehiiv"
        },
        {
            "slug": "getresponse",
            "name": "GetResponse",
            "score": 82.5,
            "page": "https://listme.name/software/getresponse"
        },
        {
            "slug": "substack",
            "name": "Substack",
            "score": 80,
            "page": "https://listme.name/software/substack"
        },
        {
            "slug": "mautic",
            "name": "Mautic",
            "score": 79,
            "page": "https://listme.name/software/mautic"
        },
        {
            "slug": "listmonk",
            "name": "listmonk",
            "score": 78.5,
            "page": "https://listme.name/software/listmonk"
        }
    ],
    "links": {
        "page": "https://listme.name/software/omnisend",
        "markdown": "https://listme.name/software/omnisend.md",
        "badge": "https://listme.name/badge/omnisend.svg",
        "alternatives_page": "https://listme.name/alternatives/omnisend",
        "alternatives_json": "https://listme.name/api/v1/alternatives/omnisend.json"
    },
    "source": "https://listme.name",
    "license": "Free to read and cite with attribution to listme.name.",
    "docs": "https://listme.name/developers"
}