# Google Analytics vs Microsoft Clarity

Source: https://listme.name/compare/google-analytics-vs-microsoft-clarity
Framed by the ranking: https://listme.name/best/web-analytics-tools

| | Google Analytics | Microsoft Clarity |
|---|---|---|
| Score | 85.0 | 83.5 |
| Rank | #4 | #6 |
| Price | Free | Free |
| Best for | Marketing teams that already use Google tools | Sites that want heatmaps and recordings at no cost |
| Data control | Google-held | Microsoft's data practices apply |
| Self-hosted option | No | No |

Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list. Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.