# Google Analytics vs PostHog

Source: https://listme.name/compare/google-analytics-vs-posthog
Framed by the ranking: https://listme.name/best/web-analytics-tools

| | Google Analytics | PostHog |
|---|---|---|
| Score | 85.0 | 84.0 |
| Rank | #4 | #5 |
| Price | Free | Free plan, paid upgrades |
| Best for | Marketing teams that already use Google tools | Product teams that want analytics and session replay |
| Data control | Google-held | Cloud or self-hosted; code is open to review |
| Self-hosted option | No | Yes |

Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list. Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.