# Kit vs Mailchimp

Source: https://listme.name/compare/kit-vs-mailchimp
Framed by the ranking: https://listme.name/best/email-marketing-software

| | Kit | Mailchimp |
|---|---|---|
| Score | 85.5 | 91.5 |
| Rank | #6 | #1 |
| Price | Free plan, paid upgrades | Free plan, paid upgrades |
| Best for | Creators and writers who sell digital products | Small businesses starting email marketing |
| Self-hosting | No | No |
| Channels | Email, landing pages, commerce | Email, SMS, transactional |
| Visual automations | Yes | Yes |

Landing pages, forms, visual automations and newsletter sending for creators, with a free plan for those just starting out. It is less suited to ecommerce data than Klaviyo. A familiar platform with a basic free plan, customer journeys and SMS. The free plan has basic features only, and the price rises with contact count.