# Klaviyo vs Mailchimp

Source: https://listme.name/compare/klaviyo-vs-mailchimp
Framed by the ranking: https://listme.name/best/email-marketing-software

| | Klaviyo | Mailchimp |
|---|---|---|
| Score | 90.5 | 91.5 |
| Rank | #2 | #1 |
| Price | Free plan, paid upgrades | Free plan, paid upgrades |
| Best for | Online stores that send triggered email and SMS | Small businesses starting email marketing |
| Self-hosting | No | No |
| Channels | Email, SMS, WhatsApp | Email, SMS, transactional |
| Visual automations | Yes | Yes |

The strongest ecommerce option here, with behavior-triggered flows, customer profiles and WhatsApp channels. Its price grows quickly with profile count, and it is more complex than a newsletter tool. A familiar platform with a basic free plan, customer journeys and SMS. The free plan has basic features only, and the price rises with contact count.