# Matomo vs Microsoft Clarity

Source: https://listme.name/compare/matomo-vs-microsoft-clarity
Framed by the ranking: https://listme.name/best/web-analytics-tools

| | Matomo | Microsoft Clarity |
|---|---|---|
| Score | 89.5 | 83.5 |
| Rank | #1 | #6 |
| Price | Free and open source | Free |
| Best for | Teams that want full analytics and data ownership | Sites that want heatmaps and recordings at no cost |
| Data control | Owner-hosted or Matomo Cloud | Microsoft's data practices apply |
| Self-hosted option | Yes | No |

The most complete open-source option here, with reports for visitors, pages and campaigns and full data ownership on-premise. It needs a web server and database to run, and Matomo Cloud is priced by monthly hits. Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.