# Microsoft Clarity vs Umami

Source: https://listme.name/compare/microsoft-clarity-vs-umami
Framed by the ranking: https://listme.name/best/web-analytics-tools

| | Microsoft Clarity | Umami |
|---|---|---|
| Score | 83.5 | 86.5 |
| Rank | #6 | #3 |
| Price | Free | Free and open source |
| Best for | Sites that want heatmaps and recordings at no cost | Open-source web and product analytics |
| Data control | Microsoft's data practices apply | Owner-hosted or Umami Cloud |
| Self-hosted option | No | Yes |

Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use. MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.