# Klaviyo review, pricing and alternatives

Source: https://listme.name/software/klaviyo
Website: https://www.klaviyo.com/

Ecommerce marketing platform for email, SMS and customer data

Klaviyo is an ecommerce marketing platform made by Klaviyo, Inc. It sends email and SMS flows and campaigns, and it builds customer profiles from store and site activity. A free plan includes up to 250 profiles and 500 emails a month, and paid plans are priced by profile count.

Klaviyo is built for online stores. It collects customer profiles from store and site activity, then sends email and SMS flows such as welcome series, abandoned cart messages and post-purchase follow-ups. It also offers WhatsApp and mobile marketing channels, and reporting ties messages to revenue.

Klaviyo suits ecommerce brands that want messages triggered by customer behavior. Its free plan covers up to 250 profiles and 500 emails a month, and paid plans rise with the number of profiles and sends. Compared with Mailchimp, it is more focused on ecommerce data, and for a newsletter-only publisher it is more than most need.

- Free plan, paid upgrades | Web
- Price: Free plan up to 250 profiles; paid plans by profile count
- Checked: 2026-10-10

## Strengths

- Behavior-triggered ecommerce flows
- Free plan up to 250 profiles

## Limits

- Price rises quickly with profile count
- More complex than a newsletter tool

## Rankings

- #2 of 11 in [best Email marketing software](https://listme.name/best/email-marketing-software), score 90.5: The strongest ecommerce option here, with behavior-triggered flows, customer profiles and WhatsApp channels. Its price grows quickly with profile count, and it is more complex than a newsletter tool.

## Alternatives

- [Mailchimp](https://listme.name/software/mailchimp), score 91.5
- [Brevo](https://listme.name/software/brevo), score 89.0
- [ActiveCampaign](https://listme.name/software/activecampaign), score 88.0
- [Omnisend](https://listme.name/software/omnisend), score 86.5
- [Kit](https://listme.name/software/kit), score 85.5
- [beehiiv](https://listme.name/software/beehiiv), score 84.0
- [GetResponse](https://listme.name/software/getresponse), score 82.5
- [Substack](https://listme.name/software/substack), score 80.0