# Metricool review, pricing and alternatives

Source: https://listme.name/software/metricool
Website: https://metricool.com/

Social media planner, analytics and reporting with a free plan

Metricool is a social media management tool with a planner, analytics, competitor tracking, reporting and a shared inbox. It has a free plan for one brand, and its paid plans are priced by the number of brands.

Metricool covers planning and publishing, analytics, competitor tracking and reporting. Its Planner schedules posts, Analytics reports on accounts, and the Competitors view benchmarks rival profiles. Campaign dashboards and Metricool Studio build reports, an Inbox gathers messages, and SmartLinks with multiple link-in-bio pages handle links.

The free plan covers one brand and up to 20 scheduled posts per month, with 30 days of analytics. Paid plans are priced by brand count, and the Starter plan starts at 16 euros a month for up to five brands. The Advanced plan adds team roles and a post approval system. The pricing page says annual billing saves up to 24 percent.

- Free plan, paid upgrades | Web
- Price: Free plan for one brand; paid plans from 16 euros a month
- Checked: 2026-10-10

## Strengths

- Free plan with analytics for one brand
- Competitor tracking and reports included
- Post approval system on the Advanced plan

## Limits

- Free plan caps scheduled posts at 20 a month
- Free plan does not manage LinkedIn or X

## Rankings

- #6 of 10 in [best Social media management tools](https://listme.name/best/social-media-management-tools), score 87.5: The best free plan here for analytics, with one brand and 20 scheduled posts a month, and a post approval system on the Advanced plan. The free plan does not manage LinkedIn or X, and paid plans are priced by brand.

## Alternatives

- [Sprout Social](https://listme.name/software/sprout-social), score 93.5
- [Hootsuite](https://listme.name/software/hootsuite), score 92.5
- [Buffer](https://listme.name/software/buffer), score 91.0
- [Agorapulse](https://listme.name/software/agorapulse), score 90.0
- [Later](https://listme.name/software/later), score 88.5
- [Loomly](https://listme.name/software/loomly), score 86.5
- [SocialBee](https://listme.name/software/socialbee), score 85.5
- [Mixpost](https://listme.name/software/mixpost), score 81.5