# Microsoft Clarity review, pricing and alternatives

Source: https://listme.name/software/microsoft-clarity
Website: https://clarity.microsoft.com/

Free web analytics with heatmaps and session recordings

Microsoft Clarity is free web and app analytics from Microsoft, with heatmaps, session recordings and AI summaries of user behavior. Its homepage says it is free forever and used by more than two million sites and apps.

Microsoft Clarity shows how visitors use a site through heatmaps of clicks, scrolls and drop-offs, and through session recordings. The homepage describes AI summaries that highlight behavior, and it says the service is free forever and ready for GDPR and CCPA.

The homepage lists more than two million sites and apps and features such as AI chat and AI visibility. Clarity suits sites that want heatmaps and recordings at no cost, but it is a Microsoft service, so review its data practices before adding it to a site.

- Free | Web
- Price: Free forever for websites and apps, per its homepage
- Checked: 2026-10-10

## Strengths

- Free forever, per the homepage
- Heatmaps and session recordings in one tool

## Limits

- A Microsoft service, so its data practices need review
- Recordings show how visitors use your pages

## Rankings

- #6 of 10 in [best Web analytics tools](https://listme.name/best/web-analytics-tools), score 83.5: Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.

## Alternatives

- [Matomo](https://listme.name/software/matomo), score 89.5
- [Plausible Analytics](https://listme.name/software/plausible), score 88.5
- [Umami](https://listme.name/software/umami), score 86.5
- [Google Analytics](https://listme.name/software/google-analytics), score 85.0
- [PostHog](https://listme.name/software/posthog), score 84.0
- [Fathom Analytics](https://listme.name/software/fathom-analytics), score 82.0
- [Simple Analytics](https://listme.name/software/simple-analytics), score 81.0
- [Cloudflare Web Analytics](https://listme.name/software/cloudflare-web-analytics), score 79.5