# PostHog review, pricing and alternatives

Source: https://listme.name/software/posthog
Website: https://posthog.com/

Product and web analytics platform with an MIT-licensed core

PostHog is a product and web analytics platform that includes session replay, feature flags, experiments and surveys. Its repository is MIT licensed except for an ee directory, and the cloud plan gives the first 1 million events free each month.

PostHog combines product analytics and web analytics with session replay, feature flags, experiments, error tracking and surveys, according to its pricing page. Its repository describes it as a product and web analytics platform under the MIT license, except for an ee directory that has its own license.

The pricing page says the first 1 million events each month are free on the cloud, with the free allowance renewing monthly, and that paid usage starts when a company needs higher limits or advanced features. The site says 97% of companies use PostHog for free. Because the core is MIT licensed, teams can review the code.

- Free plan, paid upgrades | Web, Self-hosted | open source (MIT)
- Price: Free tier with 1 million events a month; paid usage above it
- Checked: 2026-10-10

## Strengths

- MIT licensed core, with source on GitHub
- 1 million events a month free on the cloud

## Limits

- Broader than simple web analytics, so setup takes more work
- Usage limits need checking as traffic grows

## Rankings

- #5 of 10 in [best Web analytics tools](https://listme.name/best/web-analytics-tools), score 84.0: Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.

## Alternatives

- [Matomo](https://listme.name/software/matomo), score 89.5
- [Plausible Analytics](https://listme.name/software/plausible), score 88.5
- [Umami](https://listme.name/software/umami), score 86.5
- [Google Analytics](https://listme.name/software/google-analytics), score 85.0
- [Microsoft Clarity](https://listme.name/software/microsoft-clarity), score 83.5
- [Fathom Analytics](https://listme.name/software/fathom-analytics), score 82.0
- [Simple Analytics](https://listme.name/software/simple-analytics), score 81.0
- [Cloudflare Web Analytics](https://listme.name/software/cloudflare-web-analytics), score 79.5