# Semrush review, pricing and alternatives

Source: https://listme.name/software/semrush
Website: https://www.semrush.com/

SEO, competitor research and AI search visibility in one platform

Semrush is a subscription marketing platform for SEO and related channels. It covers keyword research, competitor analysis, rank tracking, site audits and backlink analysis, and it tracks how brands appear in AI search answers.

Semrush offers keyword research, competitor analysis, rank tracking, technical site audits and backlink analysis in one web app. The company describes its data as a large traffic, visibility and market dataset. Newer plans track brand visibility in AI answers, with custom prompt monitoring and AI visibility reports for any domain.

Semrush has a free plan for trying the platform, with one demo project and limited reports. Its SEO plan is priced at $139 a month when billed monthly, with a lower rate on annual billing. Higher tiers add more keywords, sites and tracked prompts. The company also sells social, advertising and PR tools, so it suits teams that run more than SEO.

- Free plan, paid upgrades | Web
- Price: Free plan for trying the platform; SEO plan from $139 a month
- Checked: 2026-10-10

## Strengths

- Large traffic and keyword dataset
- Site audits, rank tracking and backlinks in one app
- Free plan for trying the platform

## Limits

- Costs rise quickly as keyword counts grow
- Many modules take time to learn

## Rankings

- #2 of 10 in [best SEO tools](https://listme.name/best/seo-tools), score 93.5: Broad data and many tools, with a free plan for trying the platform. It covers more marketing channels than most SEO-only tools, but its SEO plans cost more and the interface takes time to learn.

## Alternatives

- [Ahrefs](https://listme.name/software/ahrefs), score 94.5
- [Screaming Frog SEO Spider](https://listme.name/software/screaming-frog), score 91.5
- [Google Search Console](https://listme.name/software/google-search-console), score 90.5
- [Moz Pro](https://listme.name/software/moz-pro), score 88.5
- [SE Ranking](https://listme.name/software/se-ranking), score 86.5
- [Mangools](https://listme.name/software/mangools), score 85.5
- [Bing Webmaster Tools](https://listme.name/software/bing-webmaster-tools), score 80.5
- [Rank Math SEO](https://listme.name/software/rank-math), score 79.0