Comparison · Web analytics tools
Fathom Analytics vs Umami: which is better in 2026?
Umami ranks higher in our list of web analytics tools (#3 against #7, score 86.5 against 82.0).
- 82.0Editorial score86.5
- 1Platforms2
- NoFree to useYes
- NoOpen sourceYes
Which should you choose?
Choose Fathom Analytics if you want
Simple paid analytics without self-hosting.
Simple, privacy-first hosted analytics from $15 per month with a 7-day free trial. It is paid from the start, and it is not listed as open source.
Choose Umami if you want
Open-source web and product analytics.
MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.
The main differences
- Umami is open source; Fathom Analytics is not.
- Umami can be used for free; Fathom Analytics requires payment.
Side by side
 Fathom Analytics |  Umami | |
|---|---|---|
| Score | 82.0 | 86.5 |
| Rank in list | #7 of 10 | #3 of 10 |
| Price | SubscriptionPlans from $15 per month for 100,000 pageviews; 7-day free trial | Free and open sourceFree to self-host; Cloud Hobby is $0 per month and Pro is $20 per month |
| Free to use | No | Yes |
| Open source | No | Yes |
| Platforms | WebWeb | WebSelf-hostedWeb, Self-hosted |
| Made by | Not stated | Umami Software |
| Data control | Fathom-hosted | Owner-hosted or Umami Cloud |
| Self-hosted option | No | Yes |
| Best for | Simple paid analytics without self-hosting | Open-source web and product analytics |
| Strengths |
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| Limits |
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| Links | Visit site | Visit site |
Questions about Fathom Analytics vs Umami
- Is Umami better than Fathom Analytics?
- Umami ranks higher in our list of web analytics tools (#3 against #7, score 86.5 against 82.0). Fathom Analytics is best for: simple paid analytics without self-hosting. Umami is best for: open-source web and product analytics.
- Which is cheaper, Fathom Analytics or Umami?
- Fathom Analytics: Plans from $15 per month for 100,000 pageviews; 7-day free trial. Umami: Free to self-host; Cloud Hobby is $0 per month and Pro is $20 per month.
- Do Fathom Analytics and Umami run on the same platforms?
- Fathom Analytics supports Web. Umami supports Web, Self-hosted.
Choosing between the two
Learning Center
1:17How to decide between two good optionsSettle a close call by sorting it by how hard it is to undo, setting a deadline, scoring the criteria as a tie-breaker and writing down why you chose.
1:20How to compare products fairly: what to keep in mindDefine the job, cap the must-haves, compare like with like, count total cost over one period and weigh the criteria. Includes a worked example.
