Semrush
SEO, competitor research and AI search visibility in one platform
- #2 of 10 in best SEO tools
- Free plan, paid upgrades
- Free to use
- Web
Ranked 2 of 10 in best SEO tools
Broad data and many tools, with a free plan for trying the platform. It covers more marketing channels than most SEO-only tools, but its SEO plans cost more and the interface takes time to learn.
Best for Marketing teams that want SEO and AI visibility in one tool
About Semrush
Semrush offers keyword research, competitor analysis, rank tracking, technical site audits and backlink analysis in one web app. The company describes its data as a large traffic, visibility and market dataset. Newer plans track brand visibility in AI answers, with custom prompt monitoring and AI visibility reports for any domain.
Semrush has a free plan for trying the platform, with one demo project and limited reports. Its SEO plan is priced at $139 a month when billed monthly, with a lower rate on annual billing. Higher tiers add more keywords, sites and tracked prompts. The company also sells social, advertising and PR tools, so it suits teams that run more than SEO.
Key features
- Keyword research
- Site Audit
- Position Tracking
- Backlink Analysis
- AI visibility tracking
Strengths
- Large traffic and keyword dataset
- Site audits, rank tracking and backlinks in one app
- Free plan for trying the platform
Limits
- Costs rise quickly as keyword counts grow
- Many modules take time to learn
Where Semrush ranks
How Semrush compares
| Product | Score | Price | Platforms | Data it works from | Site audit | Rank tracking |
|---|---|---|---|---|---|---|
#1 Ahrefs | 94.5 | Free plan, paid upgrades | Web | Proprietary web index | Site Audit crawler | Rank Tracker |
| #2Semrush | 93.5 | Free plan, paid upgrades | Web | Traffic and keyword dataset | Site Audit and site health | Position tracking with daily keyword quotas |
#3 Screaming Frog SEO Spider | 91.5 | Free plan, paid upgrades | WindowsmacOSLinux | Your own crawl of the site | Desktop crawler, up to 500 URLs free | Not offered |
#4 Google Search Console | 90.5 | Free | Web | Google Search data for your site | Index coverage and URL inspection | Average position in Performance report |
#5 Moz Pro | 88.5 | Subscription | Web | Link Explorer, over 40 trillion links | Site Crawl with on-demand re-crawls | Keyword rankings, 300 to 3,000 by plan |
The full comparison table for best SEO tools has all 10 products.
Alternatives to Semrush
All 9 alternatives- AhrefsSEO toolset for backlinks, keyword research and site audits
- Screaming Frog SEO SpiderAlso runs on Windows, macOS, Linux.
- Google Search ConsoleGoogle's tool for search performance, indexing and site alerts
- Moz ProSEO suite for keyword research, site crawls and rank tracking
SE RankingSEO platform for rank tracking, audits and AI search visibility
MangoolsAffordable SEO suite with keyword, SERP and backlink tools
Related rankings
Questions about Semrush
- Is Semrush free?
- Semrush can be used without paying: Free plan for trying the platform; SEO plan from $139 a month. Check the vendor’s pricing page for current limits.
- Is Semrush open source?
- No. Semrush is proprietary software; its source code is not public.
- Which platforms does Semrush support?
- Semrush is available on: Web.
- What is Semrush best for?
- Marketing teams that want SEO and AI visibility in one tool. In our ranking of SEO tools it is number 2 of 10 with a score of 93.5.
- What are the best alternatives to Semrush?
- The highest-ranked alternatives on listme.name are Ahrefs, Screaming Frog SEO Spider, Google Search Console, Moz Pro.
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