Is ActiveCampaign better than Omnisend?

ActiveCampaign ranks higher in our list of email marketing software (#4 against #5, score 88.0 against 86.5), but the gap is small and the better choice depends on what you need. ActiveCampaign is best for: teams that combine marketing automation with sales. Omnisend is best for: ecommerce brands that run email and SMS together.

Which is cheaper, ActiveCampaign or Omnisend?

ActiveCampaign: Paid Starter, Plus, Pro and Enterprise plans; free trial. Omnisend: Free starting plan; paid plans scale with store growth.

Do ActiveCampaign and Omnisend run on the same platforms?

ActiveCampaign supports Web. Omnisend supports Web.

Comparison · Email marketing software

ActiveCampaign vs Omnisend: which is better in 2026?

ActiveCampaign88.0#4 in best email marketing softwareOmnisend86.5#5 in best email marketing software

ActiveCampaign ranks higher in our list of email marketing software (#4 against #5, score 88.0 against 86.5), but the gap is small and the better choice depends on what you need.

How we rank Share

88.0
Editorial score
86.5
1
Platforms
1
No
Free to use
Yes
No
Open source
No

Which should you choose?

Choose ActiveCampaign if you want

Teams that combine marketing automation with sales.

Multi-step automation, contact scoring and a sales CRM in one platform. It is sold as paid plans after a free trial, and it is more than a newsletter writer usually needs.

Choose Omnisend if you want

Ecommerce brands that run email and SMS together.

Email and SMS campaigns built for ecommerce stores, with automations, loyalty tools and a free starting plan. Pricing grows with store size, and it is narrower than suite marketing tools for non-store businesses.

The main differences

Omnisend can be used for free; ActiveCampaign requires payment.

Side by side

	ActiveCampaign	Omnisend
Score	88.0	86.5
Rank in list	#4 of 11	#5 of 11
Price	SubscriptionPaid Starter, Plus, Pro and Enterprise plans; free trial	Free plan, paid upgradesFree starting plan; paid plans scale with store growth
Free to use	No	Yes
Open source	No	No
Platforms	WebWeb	WebWeb
Made by	ActiveCampaign, LLC	Not stated
Self-hosting	No	No
Channels	Email, CRM, automation	Email and SMS
Visual automations	Yes	Yes
Best for	Teams that combine marketing automation with sales	Ecommerce brands that run email and SMS together
Strengths	Deep multi-step marketing automation Built-in sales CRM and pipelines	Email and SMS in one ecommerce tool Free starting plan and a Klaviyo migration offer
Limits	No free plan listed, only a trial Cost rises with contact count and automation	Pricing grows with store size Built for ecommerce, less useful for other businesses
Links	Visit site	Visit site

Questions about ActiveCampaign vs Omnisend

Is ActiveCampaign better than Omnisend?: ActiveCampaign ranks higher in our list of email marketing software (#4 against #5, score 88.0 against 86.5), but the gap is small and the better choice depends on what you need. ActiveCampaign is best for: teams that combine marketing automation with sales. Omnisend is best for: ecommerce brands that run email and SMS together.
Which is cheaper, ActiveCampaign or Omnisend?: ActiveCampaign: Paid Starter, Plus, Pro and Enterprise plans; free trial. Omnisend: Free starting plan; paid plans scale with store growth.
Do ActiveCampaign and Omnisend run on the same platforms?: ActiveCampaign supports Web. Omnisend supports Web.