Omnisend
Email and SMS marketing platform built for ecommerce stores
- #5 of 11 in best email marketing software
- Free plan, paid upgrades
- Free to use
- Web
Ranked 5 of 11 in best email marketing software
Email and SMS campaigns built for ecommerce stores, with automations, loyalty tools and a free starting plan. Pricing grows with store size, and it is narrower than suite marketing tools for non-store businesses.
Best for Ecommerce brands that run email and SMS together
About Omnisend
Omnisend sends email and SMS campaigns for online stores and runs automated flows. The site lists email capture, loyalty and rewards, a visual email builder and reporting, with more than 300 pre-built integrations for ecommerce platforms. It also offers a free five-day migration from Klaviyo.
It suits ecommerce brands on Shopify, WooCommerce or similar platforms that want email and SMS in one tool with store data. There is a free starting plan, and its pricing page says the plans scale with ecommerce growth. Klaviyo is the closer comparison in this list, and Omnisend's migration offer is aimed at brands moving away from it.
Key features
- Email and SMS campaigns
- Visual email builder
- Email capture and loyalty
- Automations
- 305+ integrations
Strengths
- Email and SMS in one ecommerce tool
- Free starting plan and a Klaviyo migration offer
Limits
- Pricing grows with store size
- Built for ecommerce, less useful for other businesses
Where Omnisend ranks
How Omnisend compares
| Product | Score | Price | Platforms | Self-hosting | Channels | Visual automations |
|---|---|---|---|---|---|---|
#3 Brevo | 89.0 | Free plan, paid upgrades | Web | No | Email, SMS, WhatsApp, push | Yes |
#4 ActiveCampaign | 88.0 | Subscription | Web | No | Email, CRM, automation | Yes |
| #5Omnisend | 86.5 | Free plan, paid upgrades | Web | No | Email and SMS | Yes |
#6 Kit | 85.5 | Free plan, paid upgrades | Web | No | Email, landing pages, commerce | Yes |
#7 beehiiv | 84.0 | Free plan, paid upgrades | Web | No | Newsletter, website, podcast | Yes |
The full comparison table for best email marketing software has all 11 products.
Alternatives to Omnisend
All 10 alternatives
MailchimpAlso runs on iOS, Android.
KlaviyoEcommerce marketing platform for email, SMS and customer data- BrevoEmail, SMS and CRM marketing platform with a free plan
- ActiveCampaignMarketing automation and email platform with a CRM
- KitEmail marketing and newsletter platform for creators
- beehiivNewsletter platform with websites, podcasts and monetization tools
Questions about Omnisend
- Is Omnisend free?
- Omnisend can be used without paying: Free starting plan; paid plans scale with store growth. Check the vendor’s pricing page for current limits.
- Is Omnisend open source?
- No. Omnisend is proprietary software; its source code is not public.
- Which platforms does Omnisend support?
- Omnisend is available on: Web.
- What is Omnisend best for?
- Ecommerce brands that run email and SMS together. In our ranking of email marketing software it is number 5 of 11 with a score of 86.5.
- What are the best alternatives to Omnisend?
- The highest-ranked alternatives on listme.name are Mailchimp, Klaviyo, Brevo, ActiveCampaign.
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