Comparison · Email marketing software
Brevo vs Klaviyo: which is better in 2026?
Klaviyo ranks higher in our list of email marketing software (#2 against #3, score 90.5 against 89.0), but the gap is small and the better choice depends on what you need.
- 89.0Editorial score90.5
- 1Platforms1
- YesFree to useYes
- NoOpen sourceNo
Which should you choose?
Choose Brevo if you want
Small businesses that want several channels in one account.
Email, SMS, WhatsApp and a contact CRM under one account, with a free forever plan aimed at individuals. Paid plans charge by email volume and add channels and seats.
Choose Klaviyo if you want
Online stores that send triggered email and SMS.
The strongest ecommerce option here, with behavior-triggered flows, customer profiles and WhatsApp channels. Its price grows quickly with profile count, and it is more complex than a newsletter tool.
Side by side
 Brevo |  Klaviyo | |
|---|---|---|
| Score | 89.0 | 90.5 |
| Rank in list | #3 of 8 | #2 of 8 |
| Price | Free plan, paid upgradesFree forever plan; paid plans by email volume and channels | Free plan, paid upgradesFree plan up to 250 profiles; paid plans by profile count |
| Free to use | Yes | Yes |
| Open source | No | No |
| Platforms | WebWeb | WebWeb |
| Made by | Brevo | Klaviyo, Inc. |
| Self-hosting | No | No |
| Channels | Email, SMS, WhatsApp, push | Email, SMS, WhatsApp |
| Visual automations | Yes | Yes |
| Best for | Small businesses that want several channels in one account | Online stores that send triggered email and SMS |
| Strengths |
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| Limits |
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| Links | Visit site | Visit site |
Questions about Brevo vs Klaviyo
- Is Klaviyo better than Brevo?
- Klaviyo ranks higher in our list of email marketing software (#2 against #3, score 90.5 against 89.0), but the gap is small and the better choice depends on what you need. Brevo is best for: small businesses that want several channels in one account. Klaviyo is best for: online stores that send triggered email and SMS.
- Which is cheaper, Brevo or Klaviyo?
- Brevo: Free forever plan; paid plans by email volume and channels. Klaviyo: Free plan up to 250 profiles; paid plans by profile count.
- Do Brevo and Klaviyo run on the same platforms?
- Brevo supports Web. Klaviyo supports Web.