Klaviyo
Ecommerce marketing platform for email, SMS and customer data
- #2 of 11 in best email marketing software
- Free plan, paid upgrades
- Free to use
- Web
Ranked 2 of 11 in best email marketing software
The strongest ecommerce option here, with behavior-triggered flows, customer profiles and WhatsApp channels. Its price grows quickly with profile count, and it is more complex than a newsletter tool.
Best for Online stores that send triggered email and SMS
About Klaviyo
Klaviyo is built for online stores. It collects customer profiles from store and site activity, then sends email and SMS flows such as welcome series, abandoned cart messages and post-purchase follow-ups. It also offers WhatsApp and mobile marketing channels, and reporting ties messages to revenue.
Klaviyo suits ecommerce brands that want messages triggered by customer behavior. Its free plan covers up to 250 profiles and 500 emails a month, and paid plans rise with the number of profiles and sends. Compared with Mailchimp, it is more focused on ecommerce data, and for a newsletter-only publisher it is more than most need.
Key features
- Ecommerce customer profiles
- Email and SMS flows
- WhatsApp and mobile channels
- Revenue reporting
- Built-in analytics
Strengths
- Behavior-triggered ecommerce flows
- Free plan up to 250 profiles
Limits
- Price rises quickly with profile count
- More complex than a newsletter tool
Where Klaviyo ranks
How Klaviyo compares
| Product | Score | Price | Platforms | Self-hosting | Channels | Visual automations |
|---|---|---|---|---|---|---|
#1 Mailchimp | 91.5 | Free plan, paid upgrades | WebiOSAndroid | No | Email, SMS, transactional | Yes |
| #2Klaviyo | 90.5 | Free plan, paid upgrades | Web | No | Email, SMS, WhatsApp | Yes |
#3 Brevo | 89.0 | Free plan, paid upgrades | Web | No | Email, SMS, WhatsApp, push | Yes |
#4 ActiveCampaign | 88.0 | Subscription | Web | No | Email, CRM, automation | Yes |
| #5Omnisend | 86.5 | Free plan, paid upgrades | Web | No | Email and SMS | Yes |
The full comparison table for best email marketing software has all 11 products.
Alternatives to Klaviyo
All 10 alternatives- MailchimpAlso runs on iOS, Android.
- BrevoEmail, SMS and CRM marketing platform with a free plan
- ActiveCampaignMarketing automation and email platform with a CRM
- OmnisendEmail and SMS marketing platform built for ecommerce stores
KitEmail marketing and newsletter platform for creators
beehiivNewsletter platform with websites, podcasts and monetization tools
Questions about Klaviyo
- Is Klaviyo free?
- Klaviyo can be used without paying: Free plan up to 250 profiles; paid plans by profile count. Check the vendor’s pricing page for current limits.
- Is Klaviyo open source?
- No. Klaviyo is proprietary software; its source code is not public.
- Which platforms does Klaviyo support?
- Klaviyo is available on: Web.
- What is Klaviyo best for?
- Online stores that send triggered email and SMS. In our ranking of email marketing software it is number 2 of 11 with a score of 90.5.
- What are the best alternatives to Klaviyo?
- The highest-ranked alternatives on listme.name are Mailchimp, Brevo, ActiveCampaign, Omnisend.
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