Is Sprout Social better than Metricool?

Sprout Social ranks higher in our list of social media management tools (#1 against #6, score 93.5 against 87.5). Metricool is best for: solo users who want analytics without paying. Sprout Social is best for: mid-size and enterprise teams with many profiles.

Which is cheaper, Metricool or Sprout Social?

Metricool: Free plan for one brand; paid plans from 16 euros a month. Sprout Social: 30-day free trial; Essentials from $79 per seat a month billed yearly.

Do Metricool and Sprout Social run on the same platforms?

Metricool supports Web. Sprout Social supports Web, iOS, Android.

Comparison · Social media management tools

Metricool vs Sprout Social: which is better in 2026?

Metricool87.5#6 in best social media management tools

Sprout Social93.5#1 in best social media management tools

Sprout Social ranks higher in our list of social media management tools (#1 against #6, score 93.5 against 87.5).

How we rank Share

87.5
Editorial score
93.5
1
Platforms
3
Yes
Free to use
No
No
Open source
No

Which should you choose?

Choose Metricool if you want

Solo users who want analytics without paying.

The best free plan here for analytics, with one brand and 20 scheduled posts a month, and a post approval system on the Advanced plan. The free plan does not manage LinkedIn or X, and paid plans are priced by brand.

Choose Sprout Social if you want

Mid-size and enterprise teams with many profiles.

Deep inbox, approval and reporting tools for teams that manage many profiles, with a Smart Inbox and post approvals on the higher tiers. Seats add up quickly for large teams, and the Essentials tier covers only five profiles.

The main differences

Only Sprout Social runs on iOS.
Only Sprout Social runs on Android.
Metricool can be used for free; Sprout Social requires payment.

Side by side

	Metricool	Sprout Social
Score	87.5	93.5
Rank in list	#6 of 10	#1 of 10
Price	Free plan, paid upgradesFree plan for one brand; paid plans from 16 euros a month	Subscription30-day free trial; Essentials from $79 per seat a month billed yearly
Free to use	Yes	No
Open source	No	No
Platforms	WebWeb	WebiOSAndroidWeb, iOS, Android
Made by	Not stated	Not stated
Hosting	Vendor cloud	Vendor cloud
Approval steps	Post approval system on Advanced	Post approval workflows on Pro and Advanced
AI assistant	AI social media assistant	Enhance Post by AI Assist
Best for	Solo users who want analytics without paying	Mid-size and enterprise teams with many profiles
Strengths	Free plan with analytics for one brand Competitor tracking and reports included Post approval system on the Advanced plan	Smart Inbox for messages and reviews Reporting for profile and post performance Mobile apps for iOS and Android
Limits	Free plan caps scheduled posts at 20 a month Free plan does not manage LinkedIn or X	Priced per seat, which adds up for larger teams Approval workflows need the Professional or Advanced plan
Links	Visit site	Visit site

Questions about Metricool vs Sprout Social

Is Sprout Social better than Metricool?: Sprout Social ranks higher in our list of social media management tools (#1 against #6, score 93.5 against 87.5). Metricool is best for: solo users who want analytics without paying. Sprout Social is best for: mid-size and enterprise teams with many profiles.
Which is cheaper, Metricool or Sprout Social?: Metricool: Free plan for one brand; paid plans from 16 euros a month. Sprout Social: 30-day free trial; Essentials from $79 per seat a month billed yearly.
Do Metricool and Sprout Social run on the same platforms?: Metricool supports Web. Sprout Social supports Web, iOS, Android.