Metricool
Social media planner, analytics and reporting with a free plan
- #6 of 10 in best social media management tools
- Free plan, paid upgrades
- Free to use
- Web
Ranked 6 of 10 in best social media management tools
The best free plan here for analytics, with one brand and 20 scheduled posts a month, and a post approval system on the Advanced plan. The free plan does not manage LinkedIn or X, and paid plans are priced by brand.
Best for Solo users who want analytics without paying
About Metricool
Metricool covers planning and publishing, analytics, competitor tracking and reporting. Its Planner schedules posts, Analytics reports on accounts, and the Competitors view benchmarks rival profiles. Campaign dashboards and Metricool Studio build reports, an Inbox gathers messages, and SmartLinks with multiple link-in-bio pages handle links.
The free plan covers one brand and up to 20 scheduled posts per month, with 30 days of analytics. Paid plans are priced by brand count, and the Starter plan starts at 16 euros a month for up to five brands. The Advanced plan adds team roles and a post approval system. The pricing page says annual billing saves up to 24 percent.
Key features
- Planner
- Competitor analytics
- Shared inbox
- SmartLinks
- Campaign dashboards
Strengths
- Free plan with analytics for one brand
- Competitor tracking and reports included
- Post approval system on the Advanced plan
Limits
- Free plan caps scheduled posts at 20 a month
- Free plan does not manage LinkedIn or X
Where Metricool ranks
How Metricool compares
| Product | Score | Price | Platforms | Hosting | Approval steps | AI assistant |
|---|---|---|---|---|---|---|
#4 Agorapulse | 90.0 | Subscription | Web | Vendor cloud | Simple and multi-step approvals | Agorapulse AI and Archie |
#5 Later | 88.5 | Subscription | WebiOSAndroid | Vendor cloud | Approvals and collaboration | AI captions and content tools |
| #6Metricool | 87.5 | Free plan, paid upgrades | Web | Vendor cloud | Post approval system on Advanced | AI social media assistant |
#7 Loomly | 86.5 | Subscription | WebiOSAndroid | Vendor cloud | Approval workflows on every plan | AI assistant chat and captions |
#8 SocialBee | 85.5 | Subscription | Web | Vendor cloud | Approve posts before publishing | AI assistant and content generator |
The full comparison table for best social media management tools has all 10 products.
Related rankings
Questions about Metricool
- Is Metricool free?
- Metricool can be used without paying: Free plan for one brand; paid plans from 16 euros a month. Check the vendor’s pricing page for current limits.
- Is Metricool open source?
- No. Metricool is proprietary software; its source code is not public.
- Which platforms does Metricool support?
- Metricool is available on: Web.
- What is Metricool best for?
- Solo users who want analytics without paying. In our ranking of social media management tools it is number 6 of 10 with a score of 87.5.
- What are the best alternatives to Metricool?
- The highest-ranked alternatives on listme.name are Sprout Social, Hootsuite, Buffer, Agorapulse.
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