Comparison · Web analytics tools
Microsoft Clarity vs Umami: which is better in 2026?
Umami ranks higher in our list of web analytics tools (#3 against #6, score 86.5 against 83.5).
- 83.5Editorial score86.5
- 1Platforms2
- YesFree to useYes
- NoOpen sourceYes
Which should you choose?
Choose Microsoft Clarity if you want
Sites that want heatmaps and recordings at no cost.
Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.
Choose Umami if you want
Open-source web and product analytics.
MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.
The main differences
- Umami is open source; Microsoft Clarity is not.
Side by side
 Microsoft Clarity |  Umami | |
|---|---|---|
| Score | 83.5 | 86.5 |
| Rank in list | #6 of 10 | #3 of 10 |
| Price | FreeFree forever for websites and apps, per its homepage | Free and open sourceFree to self-host; Cloud Hobby is $0 per month and Pro is $20 per month |
| Free to use | Yes | Yes |
| Open source | No | Yes |
| Platforms | WebWeb | WebSelf-hostedWeb, Self-hosted |
| Made by | Microsoft | Umami Software |
| Data control | Microsoft's data practices apply | Owner-hosted or Umami Cloud |
| Self-hosted option | No | Yes |
| Best for | Sites that want heatmaps and recordings at no cost | Open-source web and product analytics |
| Strengths |
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| Limits |
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| Links | Visit site | Visit site |
Questions about Microsoft Clarity vs Umami
- Is Umami better than Microsoft Clarity?
- Umami ranks higher in our list of web analytics tools (#3 against #6, score 86.5 against 83.5). Microsoft Clarity is best for: sites that want heatmaps and recordings at no cost. Umami is best for: open-source web and product analytics.
- Which is cheaper, Microsoft Clarity or Umami?
- Microsoft Clarity: Free forever for websites and apps, per its homepage. Umami: Free to self-host; Cloud Hobby is $0 per month and Pro is $20 per month.
- Do Microsoft Clarity and Umami run on the same platforms?
- Microsoft Clarity supports Web. Umami supports Web, Self-hosted.
Choosing between the two
Learning Center
1:17How to decide between two good optionsSettle a close call by sorting it by how hard it is to undo, setting a deadline, scoring the criteria as a tie-breaker and writing down why you chose.
1:20How to compare products fairly: what to keep in mindDefine the job, cap the must-haves, compare like with like, count total cost over one period and weigh the criteria. Includes a worked example.
