Alternatives
Best Microsoft Clarity alternatives in 2026
Microsoft Clarity is free web analytics with heatmaps and session recordings. These 9 alternatives come from the same rankings, ordered by editorial score. Connected products carry a small, disclosed lift.
Ranked alternatives
- 1
Matomo
Is open source. The most complete open-source option here, with reports for visitors, pages and campaigns and full data ownership on-premise. It needs a web server and database to run, and Matomo Cloud is priced by monthly hits.
Best for Teams that want full analytics and data ownership
WebSelf-hostedFree and open sourceOpen source
- 2
Plausible Analytics
Is open source. A simple, cookie-free dashboard with a light script and an AGPL-3.0 Community Edition for self-hosting. Its hosted plans are paid, and it offers fewer advanced reports than Matomo.
Best for Simple privacy-friendly dashboards for small sites
WebSelf-hostedFree plan, paid upgradesOpen source
- 3
Umami
Is open source. MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.
Best for Open-source web and product analytics
WebSelf-hostedFree and open sourceOpen source
- 4
Google Analytics
Also runs on iOS, Android. Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list.
Best for Marketing teams that already use Google tools
WebiOSAndroidFree
- 5
PostHog
Is open source. Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.
Best for Product teams that want analytics and session replay
WebSelf-hostedFree plan, paid upgradesOpen source
- 6
Fathom Analytics
Simple, privacy-first hosted analytics from $15 per month with a 7-day free trial. It is paid from the start, and it is not listed as open source.
Best for Simple paid analytics without self-hosting
WebSubscription
- 7
Simple Analytics
Cookieless analytics owned in the EU and based in Amsterdam, with EU-hosted data and no personal data or visitor IDs collected. It is paid after a free 30-day proof of concept and is not free to use.
Best for EU sites that want cookieless analytics
WebSubscription
- 8
Cloudflare Web Analytics
Free, lightweight analytics that shows page views and visitor stats. Reports are basic next to Matomo or Google Analytics, so it suits quick traffic checks.
Best for Free basic traffic stats for any website
WebFree
- 9
StatCounter
A long-running web tracker whose Basic plan its pricing page describes as free forever, with paid Premium plans from EUR 9 a month. The free plan includes real-time visitors and email reports, but its data location is not stated.
Best for Small sites that want basic traffic numbers free
WebFree plan, paid upgrades
Narrow the alternatives
Open-source alternatives to Microsoft Clarity
Compare Microsoft Clarity head to head
- Microsoft Clarityversus
Matomo - Microsoft Clarityversus
Plausible Analytics - Microsoft Clarityversus
Umami - Microsoft Clarityversus
Google Analytics - Microsoft Clarityversus
PostHog
Or build your own comparison table with Microsoft Clarity and up to three other products.
About Microsoft Clarity alternatives
- What is the best alternative to Microsoft Clarity?
- On listme.name the highest-scored alternative is Matomo, followed by Plausible Analytics. The right choice depends on price, platform and whether you need open source.
- Is there a free alternative to Microsoft Clarity?
- Yes. Free options include Matomo, Plausible Analytics, Umami.
Before you switch
Learning Center
1:16Lock-in and exit costs: check how you leave before you commitLearn what lock-in is, run an export test on real data, compare open formats and local versus hosted storage, and plan an exit with your EU data rights in mind.
1:20How to run a software trial that tells you somethingRun a software trial that answers your question. Set criteria first, use real files, test import, export and sharing, then decide before the end date.