Microsoft Clarity
Free web analytics with heatmaps and session recordings
- #6 of 10 in best web analytics tools
- Free
- Free to use
- Web
Ranked 6 of 10 in best web analytics tools
Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.
Best for Sites that want heatmaps and recordings at no cost
About Microsoft Clarity
Microsoft Clarity shows how visitors use a site through heatmaps of clicks, scrolls and drop-offs, and through session recordings. The homepage describes AI summaries that highlight behavior, and it says the service is free forever and ready for GDPR and CCPA.
The homepage lists more than two million sites and apps and features such as AI chat and AI visibility. Clarity suits sites that want heatmaps and recordings at no cost, but it is a Microsoft service, so review its data practices before adding it to a site.
Key features
- Heatmaps
- Session recordings
- AI summaries
- GDPR and CCPA ready
- Free forever
Strengths
- Free forever, per the homepage
- Heatmaps and session recordings in one tool
Limits
- A Microsoft service, so its data practices need review
- Recordings show how visitors use your pages
Where Microsoft Clarity ranks
How Microsoft Clarity compares
| Product | Score | Price | Platforms | Data control | Self-hosted option |
|---|---|---|---|---|---|
#4 Google Analytics | 85.0 | Free | WebiOSAndroid | Google-held | No |
#5 PostHog | 84.0 | Free plan, paid upgrades | WebSelf-hosted | Cloud or self-hosted; code is open to review | Yes |
| #6Microsoft Clarity | 83.5 | Free | Web | Microsoft's data practices apply | No |
#7 Fathom Analytics | 82.0 | Subscription | Web | Fathom-hosted | No |
#8 Simple Analytics | 81.0 | Subscription | Web | EU-hosted; no personal data or visitor IDs | No |
The full comparison table for best web analytics tools has all 10 products.
Questions about Microsoft Clarity
- Is Microsoft Clarity free?
- Microsoft Clarity can be used without paying: Free forever for websites and apps, per its homepage. Check the vendor’s pricing page for current limits.
- Is Microsoft Clarity open source?
- No. Microsoft Clarity is proprietary software; its source code is not public.
- Which platforms does Microsoft Clarity support?
- Microsoft Clarity is available on: Web.
- What is Microsoft Clarity best for?
- Sites that want heatmaps and recordings at no cost. In our ranking of web analytics tools it is number 6 of 10 with a score of 83.5.
- What are the best alternatives to Microsoft Clarity?
- The highest-ranked alternatives on listme.name are Matomo, Plausible Analytics, Umami, Google Analytics.
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