Comparison · Email marketing software
beehiiv vs Klaviyo: which is better in 2026?
Klaviyo ranks higher in our list of email marketing software (#2 against #7, score 90.5 against 84.0).
- 84.0Editorial score90.5
- 1Platforms1
- YesFree to useYes
- NoOpen sourceNo
Which should you choose?
Choose beehiiv if you want
Newsletter writers who want subscription income.
Newsletters, publication websites, podcasts and paid subscriptions in one account, with a free plan for creators. It is built for publishing rather than ecommerce or SMS.
Choose Klaviyo if you want
Online stores that send triggered email and SMS.
The strongest ecommerce option here, with behavior-triggered flows, customer profiles and WhatsApp channels. Its price grows quickly with profile count, and it is more complex than a newsletter tool.
Side by side
 beehiiv |  Klaviyo | |
|---|---|---|
| Score | 84.0 | 90.5 |
| Rank in list | #7 of 11 | #2 of 11 |
| Price | Free plan, paid upgradesFree plan for creators just getting started; paid Lite plan | Free plan, paid upgradesFree plan up to 250 profiles; paid plans by profile count |
| Free to use | Yes | Yes |
| Open source | No | No |
| Platforms | WebWeb | WebWeb |
| Made by | beehiiv | Klaviyo, Inc. |
| Self-hosting | No | No |
| Channels | Newsletter, website, podcast | Email, SMS, WhatsApp |
| Visual automations | Yes | Yes |
| Best for | Newsletter writers who want subscription income | Online stores that send triggered email and SMS |
| Strengths |
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| Limits |
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| Links | Visit site | Visit site |
Questions about beehiiv vs Klaviyo
Choosing between the two
Learning Center
1:17How to decide between two good optionsSettle a close call by sorting it by how hard it is to undo, setting a deadline, scoring the criteria as a tie-breaker and writing down why you chose.
1:20How to compare products fairly: what to keep in mindDefine the job, cap the must-haves, compare like with like, count total cost over one period and weigh the criteria. Includes a worked example.
