Comparison · Web analytics tools
Google Analytics vs PostHog: which is better in 2026?
Google Analytics ranks higher in our list of web analytics tools (#4 against #5, score 85.0 against 84.0), but the gap is small and the better choice depends on what you need.
- 85.0Editorial score84.0
- 3Platforms2
- YesFree to useYes
- NoOpen sourceYes
Which should you choose?
Choose Google Analytics if you want
Marketing teams that already use Google tools.
Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list.
Choose PostHog if you want
Product teams that want analytics and session replay.
Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.
The main differences
- Only Google Analytics runs on iOS.
- Only Google Analytics runs on Android.
- PostHog is open source; Google Analytics is not.
Side by side
 Google Analytics |  PostHog | |
|---|---|---|
| Score | 85.0 | 84.0 |
| Rank in list | #4 of 10 | #5 of 10 |
| Price | FreeFree of charge for businesses of every size | Free plan, paid upgradesFree tier with 1 million events a month; paid usage above it |
| Free to use | Yes | Yes |
| Open source | No | Yes |
| Platforms | WebiOSAndroidWeb, iOS, Android | WebSelf-hostedWeb, Self-hosted |
| Made by | Not stated | |
| Data control | Google-held | Cloud or self-hosted; code is open to review |
| Self-hosted option | No | Yes |
| Best for | Marketing teams that already use Google tools | Product teams that want analytics and session replay |
| Strengths |
|
|
| Limits |
|
|
| Links | Visit site | Visit site |
Questions about Google Analytics vs PostHog
- Is Google Analytics better than PostHog?
- Google Analytics ranks higher in our list of web analytics tools (#4 against #5, score 85.0 against 84.0), but the gap is small and the better choice depends on what you need. Google Analytics is best for: marketing teams that already use Google tools. PostHog is best for: product teams that want analytics and session replay.
- Which is cheaper, Google Analytics or PostHog?
- Google Analytics: Free of charge for businesses of every size. PostHog: Free tier with 1 million events a month; paid usage above it.
- Do Google Analytics and PostHog run on the same platforms?
- Google Analytics supports Web, iOS, Android. PostHog supports Web, Self-hosted.
Choosing between the two
Learning Center
1:17How to decide between two good optionsSettle a close call by sorting it by how hard it is to undo, setting a deadline, scoring the criteria as a tie-breaker and writing down why you chose.
1:20How to compare products fairly: what to keep in mindDefine the job, cap the must-haves, compare like with like, count total cost over one period and weigh the criteria. Includes a worked example.
