PostHog
Product and web analytics platform with an MIT-licensed core
- #5 of 10 in best web analytics tools
- Free plan, paid upgrades
- Free to use
- Open source
- WebSelf-hosted
Ranked 5 of 10 in best web analytics tools
Product and web analytics with session replay, feature flags and surveys, and an MIT-licensed core. The first 1 million events a month are free on the cloud, and it can be self-hosted, but it covers far more than simple web analytics.
Best for Product teams that want analytics and session replay
About PostHog
PostHog combines product analytics and web analytics with session replay, feature flags, experiments, error tracking and surveys, according to its pricing page. Its repository describes it as a product and web analytics platform under the MIT license, except for an ee directory that has its own license.
The pricing page says the first 1 million events each month are free on the cloud, with the free allowance renewing monthly, and that paid usage starts when a company needs higher limits or advanced features. The site says 97% of companies use PostHog for free. Because the core is MIT licensed, teams can review the code.
Key features
- Product analytics
- Web analytics
- Session replay
- Feature flags
- Surveys
Strengths
- MIT licensed core, with source on GitHub
- 1 million events a month free on the cloud
Limits
- Broader than simple web analytics, so setup takes more work
- Usage limits need checking as traffic grows
Where PostHog ranks
How PostHog compares
| Product | Score | Price | Platforms | Data control | Self-hosted option |
|---|---|---|---|---|---|
#3 Umami | 86.5 | Free and open source | WebSelf-hosted | Owner-hosted or Umami Cloud | Yes |
#4 Google Analytics | 85.0 | Free | WebiOSAndroid | Google-held | No |
| #5PostHog | 84.0 | Free plan, paid upgrades | WebSelf-hosted | Cloud or self-hosted; code is open to review | Yes |
#6 Microsoft Clarity | 83.5 | Free | Web | Microsoft's data practices apply | No |
#7 Fathom Analytics | 82.0 | Subscription | Web | Fathom-hosted | No |
The full comparison table for best web analytics tools has all 10 products.
Alternatives to PostHog
All 9 alternatives
MatomoOpen-source web analytics you can self-host or run in the cloud
Plausible AnalyticsLightweight, cookie-free Google Analytics alternative- UmamiOpen-source, privacy-first web and product analytics you can self-host
- Google AnalyticsAlso runs on iOS, Android.
- Microsoft ClarityFree web analytics with heatmaps and session recordings
- Fathom AnalyticsPrivacy-first hosted analytics with a simple dashboard
Questions about PostHog
- Is PostHog free?
- PostHog can be used without paying: Free tier with 1 million events a month; paid usage above it. Check the vendor’s pricing page for current limits.
- Is PostHog open source?
- Yes. PostHog publishes its source code under the MIT license.
- Which platforms does PostHog support?
- PostHog is available on: Web, Self-hosted.
- What is PostHog best for?
- Product teams that want analytics and session replay. In our ranking of web analytics tools it is number 5 of 10 with a score of 84.0.
- What are the best alternatives to PostHog?
- The highest-ranked alternatives on listme.name are Matomo, Plausible Analytics, Umami, Google Analytics.
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