Alternatives
Best PostHog alternatives in 2026
PostHog is product and web analytics platform with an MIT-licensed core. These 9 alternatives come from the same rankings, ordered by editorial score. Connected products carry a small, disclosed lift.
Ranked alternatives
- 1
Matomo
The most complete open-source option here, with reports for visitors, pages and campaigns and full data ownership on-premise. It needs a web server and database to run, and Matomo Cloud is priced by monthly hits.
Best for Teams that want full analytics and data ownership
WebSelf-hostedFree and open sourceOpen source
- 2
Plausible Analytics
A simple, cookie-free dashboard with a light script and an AGPL-3.0 Community Edition for self-hosting. Its hosted plans are paid, and it offers fewer advanced reports than Matomo.
Best for Simple privacy-friendly dashboards for small sites
WebSelf-hostedFree plan, paid upgradesOpen source
- 3
Umami
MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.
Best for Open-source web and product analytics
WebSelf-hostedFree and open sourceOpen source
- 4
Google Analytics
Also runs on iOS, Android. Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list.
Best for Marketing teams that already use Google tools
WebiOSAndroidFree
- 5
Microsoft Clarity
Free heatmaps and session recordings from Microsoft, with AI summaries of visitor behavior. The homepage says it is free forever, and it is a Microsoft service, so review its data practices before use.
Best for Sites that want heatmaps and recordings at no cost
WebFree
- 6
Fathom Analytics
Simple, privacy-first hosted analytics from $15 per month with a 7-day free trial. It is paid from the start, and it is not listed as open source.
Best for Simple paid analytics without self-hosting
WebSubscription
- 7
Simple Analytics
Cookieless analytics owned in the EU and based in Amsterdam, with EU-hosted data and no personal data or visitor IDs collected. It is paid after a free 30-day proof of concept and is not free to use.
Best for EU sites that want cookieless analytics
WebSubscription
- 8
Cloudflare Web Analytics
Free, lightweight analytics that shows page views and visitor stats. Reports are basic next to Matomo or Google Analytics, so it suits quick traffic checks.
Best for Free basic traffic stats for any website
WebFree
- 9
StatCounter
A long-running web tracker whose Basic plan its pricing page describes as free forever, with paid Premium plans from EUR 9 a month. The free plan includes real-time visitors and email reports, but its data location is not stated.
Best for Small sites that want basic traffic numbers free
WebFree plan, paid upgrades
Compare PostHog head to head
- PostHogversus
Matomo - PostHogversus
Plausible Analytics - PostHogversus
Umami - PostHogversus
Google Analytics - PostHogversus
Microsoft Clarity
Or build your own comparison table with PostHog and up to three other products.
About PostHog alternatives
- What is the best alternative to PostHog?
- On listme.name the highest-scored alternative is Matomo, followed by Plausible Analytics. The right choice depends on price, platform and whether you need open source.
- Is there a free alternative to PostHog?
- Yes. Free options include Matomo, Plausible Analytics, Umami.
Before you switch
Learning Center
1:16Lock-in and exit costs: check how you leave before you commitLearn what lock-in is, run an export test on real data, compare open formats and local versus hosted storage, and plan an exit with your EU data rights in mind.
1:20How to run a software trial that tells you somethingRun a software trial that answers your question. Set criteria first, use real files, test import, export and sharing, then decide before the end date.