Is Later better than Metricool?

Later ranks higher in our list of social media management tools (#5 against #6, score 88.5 against 87.5), but the gap is small and the better choice depends on what you need. Later is best for: brands and social managers planning visual feeds. Metricool is best for: solo users who want analytics without paying.

Which is cheaper, Later or Metricool?

Later: 14-day free trial; paid plans for social media managers. Metricool: Free plan for one brand; paid plans from 16 euros a month.

Do Later and Metricool run on the same platforms?

Later supports Web, iOS, Android. Metricool supports Web.

Comparison · Social media management tools

Later vs Metricool: which is better in 2026?

Later88.5#5 in best social media management tools

Metricool87.5#6 in best social media management tools

Later ranks higher in our list of social media management tools (#5 against #6, score 88.5 against 87.5), but the gap is small and the better choice depends on what you need.

How we rank Share

88.5
Editorial score
87.5
3
Platforms
1
No
Free to use
Yes
No
Open source
No

Which should you choose?

Choose Later if you want

Brands and social managers planning visual feeds.

Visual planning, scheduling, analytics and an inbox in one product, with approvals and competitor benchmarking. Creator and influencer tools are separate products, so pick the scheduler plan for brand work.

Choose Metricool if you want

Solo users who want analytics without paying.

The best free plan here for analytics, with one brand and 20 scheduled posts a month, and a post approval system on the Advanced plan. The free plan does not manage LinkedIn or X, and paid plans are priced by brand.

The main differences

Only Later runs on iOS.
Only Later runs on Android.
Metricool can be used for free; Later requires payment.

Side by side

	Later	Metricool
Score	88.5	87.5
Rank in list	#5 of 10	#6 of 10
Price	Subscription14-day free trial; paid plans for social media managers	Free plan, paid upgradesFree plan for one brand; paid plans from 16 euros a month
Free to use	No	Yes
Open source	No	No
Platforms	WebiOSAndroidWeb, iOS, Android	WebWeb
Made by	Not stated	Not stated
Hosting	Vendor cloud	Vendor cloud
Approval steps	Approvals and collaboration	Post approval system on Advanced
AI assistant	AI captions and content tools	AI social media assistant
Best for	Brands and social managers planning visual feeds	Solo users who want analytics without paying
Strengths	Scheduling, analytics and inbox in one product Approvals and competitor benchmarking included Creator and influencer tools from the same brand	Free plan with analytics for one brand Competitor tracking and reports included Post approval system on the Advanced plan
Limits	Several separate products share one brand Influencer features are outside the scheduler	Free plan caps scheduled posts at 20 a month Free plan does not manage LinkedIn or X
Links	Visit site	Visit site

Questions about Later vs Metricool

Is Later better than Metricool?: Later ranks higher in our list of social media management tools (#5 against #6, score 88.5 against 87.5), but the gap is small and the better choice depends on what you need. Later is best for: brands and social managers planning visual feeds. Metricool is best for: solo users who want analytics without paying.
Which is cheaper, Later or Metricool?: Later: 14-day free trial; paid plans for social media managers. Metricool: Free plan for one brand; paid plans from 16 euros a month.
Do Later and Metricool run on the same platforms?: Later supports Web, iOS, Android. Metricool supports Web.