Ranked 1 of 8 in best email marketing software
A familiar platform with a basic free plan, customer journeys and SMS. The free plan has basic features only, and the price rises with contact count.
Best for Small businesses starting email marketing
About Mailchimp
Mailchimp manages contacts and audiences, builds email campaigns with a visual editor, and runs automated customer journeys. It also offers SMS marketing and transactional email, and it reports on opens, clicks and revenue.
Mailchimp suits small businesses and creators that want a familiar tool with a free starting point. The free plan is basic, and paid plans add automation, segmentation and more contacts, with the price rising by contact count. It is a broad marketing tool rather than an ecommerce specialist, so online stores with heavy product-based flows often compare it with Klaviyo.
Key features
- Visual email editor
- Customer journeys
- SMS marketing
- Transactional email
- Audience segmentation
Strengths
- Basic free plan to start
- Email, SMS and transactional email in one account
Limits
- Free plan has basic features only
- Price rises with the number of contacts
Where Mailchimp ranks
| List | Rank | Score | Best for |
|---|---|---|---|
| Best Email marketing software | 1 of 8 | 91.5 | Small businesses starting email marketing |
Alternatives to Mailchimp
All 7 alternatives
KlaviyoEcommerce marketing platform for email, SMS and customer data
BrevoEmail, SMS and CRM marketing platform with a free plan
ActiveCampaignMarketing automation and email platform with a CRM
KitEmail marketing and newsletter platform for creators
beehiivNewsletter platform with websites, podcasts and monetization tools
MauticIs open source.
Questions about Mailchimp
- Is Mailchimp free?
- Mailchimp can be used without paying: Basic free plan; paid Essentials and Standard plans. Check the vendor’s pricing page for current limits.
- Is Mailchimp open source?
- No. Mailchimp is proprietary software; its source code is not public.
- Which platforms does Mailchimp support?
- Mailchimp is available on: Web.
- What is Mailchimp best for?
- Small businesses starting email marketing. In our ranking of email marketing software it is number 1 of 8 with a score of 91.5.
- What are the best alternatives to Mailchimp?
- The highest-ranked alternatives on listme.name are Klaviyo, Brevo, ActiveCampaign, Kit.