Comparison · CRM software
Microsoft Dynamics 365 Sales vs Zoho CRM: which is better in 2026?
Microsoft Dynamics 365 Sales ranks higher in our list of CRM software (#3 against #4, score 90.5 against 89.5), but the gap is small and the better choice depends on what you need.
- 90.5Editorial score89.5
- 1Platforms3
- NoFree to useYes
- NoOpen sourceNo
Which should you choose?
Choose Microsoft Dynamics 365 Sales if you want
Companies already running on Microsoft 365 and Dynamics.
The CRM that fits best for Microsoft 365 shops, with Outlook integration, sales KPIs and AI agents for lead qualification. Setup takes more planning than Pipedrive, and the trial is the only free option.
Choose Zoho CRM if you want
Small businesses that want a free start and an app suite.
A free edition for up to 3 users and a wide suite of connected Zoho apps. Its breadth can make the interface busy, and Zia Agents sit in the paid editions.
The main differences
- Only Zoho CRM runs on iOS.
- Only Zoho CRM runs on Android.
- Zoho CRM can be used for free; Microsoft Dynamics 365 Sales requires payment.
Side by side
 Microsoft Dynamics 365 Sales |  Zoho CRM | |
|---|---|---|
| Score | 90.5 | 89.5 |
| Rank in list | #3 of 11 | #4 of 11 |
| Price | SubscriptionSubscription with a free trial; pricing on Microsoft's site | Free plan, paid upgradesFree edition for up to 3 users; paid per-user editions |
| Free to use | No | Yes |
| Open source | No | No |
| Platforms | WebWeb | WebiOSAndroidWeb, iOS, Android |
| Made by | Microsoft | Zoho Corporation |
| Hosting | Vendor cloud | Vendor cloud |
| AI assistant | Sales agents | Zia Agents |
| Email sync | Outlook sync | Email integration |
| Best for | Companies already running on Microsoft 365 and Dynamics | Small businesses that want a free start and an app suite |
| Strengths |
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| Limits |
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| Links | Visit site | Visit site |
Questions about Microsoft Dynamics 365 Sales vs Zoho CRM
- Is Microsoft Dynamics 365 Sales better than Zoho CRM?
- Microsoft Dynamics 365 Sales ranks higher in our list of CRM software (#3 against #4, score 90.5 against 89.5), but the gap is small and the better choice depends on what you need. Microsoft Dynamics 365 Sales is best for: companies already running on Microsoft 365 and Dynamics. Zoho CRM is best for: small businesses that want a free start and an app suite.
- Which is cheaper, Microsoft Dynamics 365 Sales or Zoho CRM?
- Microsoft Dynamics 365 Sales: Subscription with a free trial; pricing on Microsoft's site. Zoho CRM: Free edition for up to 3 users; paid per-user editions.
- Do Microsoft Dynamics 365 Sales and Zoho CRM run on the same platforms?
- Microsoft Dynamics 365 Sales supports Web. Zoho CRM supports Web, iOS, Android.
Choosing between the two
Learning Center
1:17How to decide between two good optionsSettle a close call by sorting it by how hard it is to undo, setting a deadline, scoring the criteria as a tie-breaker and writing down why you chose.
1:20How to compare products fairly: what to keep in mindDefine the job, cap the must-haves, compare like with like, count total cost over one period and weigh the criteria. Includes a worked example.
