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Comparison · CRM software

Attio vs Microsoft Dynamics 365 Sales: which is better in 2026?

Attio87.5#6 in best CRM softwareMicrosoft Dynamics 365 Sales90.5#3 in best CRM software

Microsoft Dynamics 365 Sales ranks higher in our list of CRM software (#3 against #6, score 90.5 against 87.5).

How we rank Share

  • 87.5
    Editorial score
    90.5
  • 1
    Platforms
    1
  • Yes
    Free to use
    No
  • No
    Open source
    No

Which should you choose?

Choose Attio if you want

Teams that want a custom data model and AI agents.

A flexible data model with custom objects, email sync and AI agents, and a free plan for up to 3 seats. Seat and workspace credits and higher-tier permissions add to the cost as a team grows.

Choose Microsoft Dynamics 365 Sales if you want

Companies already running on Microsoft 365 and Dynamics.

The CRM that fits best for Microsoft 365 shops, with Outlook integration, sales KPIs and AI agents for lead qualification. Setup takes more planning than Pipedrive, and the trial is the only free option.

The main differences

  • Attio can be used for free; Microsoft Dynamics 365 Sales requires payment.

Side by side

AttioMicrosoft Dynamics 365 Sales
Score87.590.5
Rank in list#6 of 11#3 of 11
PriceFree plan, paid upgradesFree plan for up to 3 seats; paid per-seat plansSubscriptionSubscription with a free trial; pricing on Microsoft's site
Free to useYesNo
Open sourceNoNo
PlatformsWebWebWebWeb
Made byNot statedMicrosoft
HostingVendor cloudVendor cloud
AI assistantAI agentsSales agents
Email syncEmail and calendar syncOutlook sync
Best forTeams that want a custom data model and AI agentsCompanies already running on Microsoft 365 and Dynamics
Strengths
  • Custom objects and a flexible data model
  • Email and calendar sync
  • Free plan for small teams
  • Outlook integration for email and calendars
  • Fits teams already on Microsoft 365
Limits
  • Credit-based AI usage adds to cost
  • Advanced permissions need higher plans
  • Setup takes more planning than small CRMs
  • Pricing is on a separate page from the product
LinksVisit site Visit site

Questions about Attio vs Microsoft Dynamics 365 Sales

Is Microsoft Dynamics 365 Sales better than Attio?
Microsoft Dynamics 365 Sales ranks higher in our list of CRM software (#3 against #6, score 90.5 against 87.5). Attio is best for: teams that want a custom data model and AI agents. Microsoft Dynamics 365 Sales is best for: companies already running on Microsoft 365 and Dynamics.
Which is cheaper, Attio or Microsoft Dynamics 365 Sales?
Attio: Free plan for up to 3 seats; paid per-seat plans. Microsoft Dynamics 365 Sales: Subscription with a free trial; pricing on Microsoft's site.
Do Attio and Microsoft Dynamics 365 Sales run on the same platforms?
Attio supports Web. Microsoft Dynamics 365 Sales supports Web.

Choosing between the two

Learning Center
1:17Beginner · 4 min readHow to decide between two good optionsSettle a close call by sorting it by how hard it is to undo, setting a deadline, scoring the criteria as a tie-breaker and writing down why you chose.1:20Beginner · 6 min readHow to compare products fairly: what to keep in mindDefine the job, cap the must-haves, compare like with like, count total cost over one period and weigh the criteria. Includes a worked example.

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