
Attio
Flexible CRM with custom objects, email sync and AI agents
- #6 of 11 in best CRM software
- Free plan, paid upgrades
- Free to use
- Web
Ranked 6 of 11 in best CRM software
A flexible data model with custom objects, email sync and AI agents, and a free plan for up to 3 seats. Seat and workspace credits and higher-tier permissions add to the cost as a team grows.
Best for Teams that want a custom data model and AI agents
About Attio
Attio starts from a flexible data model, so a team can track companies, people, deals and custom objects and build its own pipeline views. Email and calendar sync, sequences and workflow automation are part of the product, along with AI agents that research prospects and update records.
Attio suits teams that want a modern, data-driven CRM and expect to change their setup often. It is newer than Salesforce or HubSpot, and its advanced permissions and admin controls sit in higher plans. Its pricing also includes seat credits and workspace credits, so heavy use costs more than the seat price alone.
Key features
- Custom objects and lists
- Email and calendar sync
- Sequences
- AI agents
- Workflow automation
Strengths
- Custom objects and a flexible data model
- Email and calendar sync
- Free plan for small teams
Limits
- Credit-based AI usage adds to cost
- Advanced permissions need higher plans
Where Attio ranks
How Attio compares
| Product | Score | Price | Platforms | Hosting | AI assistant | Email sync |
|---|---|---|---|---|---|---|
| #4 | 89.5 | Free plan, paid upgrades | WebiOSAndroid | Vendor cloud | Zia Agents | Email integration |
| #5 | 88.0 | Subscription | WebiOSAndroid | Vendor cloud | Pipedrive AI and Nova | Email sync and tracking |
| #6 | 87.5 | Free plan, paid upgrades | Web | Vendor cloud | AI agents | Email and calendar sync |
| #7 | 86.5 | Subscription | Web | Vendor cloud | Chloe AI assistant | Email in the CRM |
| #8 | 84.5 | Subscription | Web | Vendor cloud | Freddy AI | Email sync |
The full comparison table for best CRM software has all 11 products.
Alternatives to Attio
All 10 alternatives
HubSpot CRMAlso runs on iOS, Android.
SalesforceAlso runs on iOS, Android.
Microsoft Dynamics 365 SalesMicrosoft's CRM for sales teams, with pipeline tools and AI agents
Zoho CRMAlso runs on iOS, Android.
PipedriveAlso runs on iOS, Android.
CloseSales CRM with built-in calling, email and texting for small sales teams
Questions about Attio
- Is Attio free?
- Attio can be used without paying: Free plan for up to 3 seats; paid per-seat plans. Check the vendor’s pricing page for current limits.
- Is Attio open source?
- No. Attio is proprietary software; its source code is not public.
- Which platforms does Attio support?
- Attio is available on: Web.
- What is Attio best for?
- Teams that want a custom data model and AI agents. In our ranking of CRM software it is number 6 of 11 with a score of 87.5.
- What are the best alternatives to Attio?
- The highest-ranked alternatives on listme.name are HubSpot CRM, Salesforce, Microsoft Dynamics 365 Sales, Zoho CRM.
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