Filtered ranking
Best Free Web Analytics Tools in 2026
5 of the 6 web analytics tools ranked on listme.name match: they can be used without paying (a free plan or free version). The order uses the same scores as the full ranking.
The ranking
- 1
Matomo
The most complete open-source option here, with reports for visitors, pages and campaigns and full data ownership on-premise. It needs a web server and database to run, and Matomo Cloud is priced by monthly hits.
Best for Teams that want full analytics and data ownership
WebSelf-hostedFree and open sourceOpen source
- 2
Plausible Analytics
A simple, cookie-free dashboard with a light script and an AGPL-3.0 Community Edition for self-hosting. Its hosted plans are paid, and it offers fewer advanced reports than Matomo.
Best for Simple privacy-friendly dashboards for small sites
WebSelf-hostedFree plan, paid upgradesOpen source
- 3
Umami
MIT-licensed analytics for web and product tracking, free to self-host and with a $0 Hobby cloud plan. Cloud pricing is usage-based, and self-hosting needs a server and database.
Best for Open-source web and product analytics
WebSelf-hostedFree and open sourceOpen source
- 4
Google Analytics
Free and widely used, with campaign reporting for marketing teams, but Google controls the data. Privacy-focused sites may prefer the cookie-free or self-hosted options in this list.
Best for Marketing teams that already use Google tools
WebFree
- 5
Cloudflare Web Analytics
Free, lightweight analytics that shows page views and visitor stats. Reports are basic next to Matomo or Google Analytics, so it suits quick traffic checks.
Best for Free basic traffic stats for any website
WebFree
At a glance
| Product | Score | Price | Platforms | Data control | Self-hosted option |
|---|---|---|---|---|---|
 Matomo | 89.5 | Free and open source | WebSelf-hosted | Owner-hosted or Matomo Cloud | Yes |
 Plausible Analytics | 88.5 | Free plan, paid upgrades | WebSelf-hosted | Owner-hosted or Plausible Cloud | Yes |
 Umami | 86.5 | Free and open source | WebSelf-hosted | Owner-hosted or Umami Cloud | Yes |
 Google Analytics | 85.0 | Free | Web | Google-held | No |
 Cloudflare Web Analytics | 79.5 | Free | Web | Cloudflare-hosted | No |