HubSpot CRM
Free CRM for contacts, deals and pipelines, part of HubSpot's wider platform
Ranked 1 of 8 in best CRM software
The easiest starting point here, with a free CRM edition and records shared with the paid marketing and service hubs. Advanced automation costs extra, and it is cloud-only, unlike Twenty or SuiteCRM.
Best for Growing teams that want one customer platform
About HubSpot CRM
HubSpot CRM keeps contacts, companies and deals in one shared database, with pipeline boards for moving deals through stages. The same records are used by HubSpot's marketing, sales, service and content hubs, so a team that adds those tools does not need a separate customer database.
The CRM itself is free to start, and HubSpot also sells a free mobile app for checking records and assistant features. The trade-off is that deeper automation, reporting and team controls sit in the paid hub editions, so costs rise as a team adds tools. Compared with Pipedrive, HubSpot covers more of the customer lifecycle; compared with Salesforce, it is quicker to set up and less configurable.
Key features
- Contact and deal pipelines
- Shared records across hubs
- Free mobile app
- Breeze Assistant
Strengths
- Free CRM edition to start with
- Shares records with marketing and service tools
- Free mobile app
Limits
- Advanced features need paid hub editions
- Costs rise as more hubs are added
Where HubSpot CRM ranks
| List | Rank | Score | Best for |
|---|---|---|---|
| Best CRM software | 1 of 8 | 93.5 | Growing teams that want one customer platform |
Alternatives to HubSpot CRM
All 7 alternatives
SalesforceAlso runs on iOS, Android.
Zoho CRMSales CRM from Zoho with a free edition for up to 3 users
PipedrivePipeline-focused sales CRM for small and midsize sales teams
AttioFlexible CRM with custom objects, email sync and AI agents
FreshsalesAI-assisted sales CRM from Freshworks
TwentyIs open source.
Questions about HubSpot CRM
- Is HubSpot CRM free?
- HubSpot CRM can be used without paying: Free CRM; paid hub editions add automation and reporting. Check the vendor’s pricing page for current limits.
- Is HubSpot CRM open source?
- No. HubSpot CRM is proprietary software; its source code is not public.
- Which platforms does HubSpot CRM support?
- HubSpot CRM is available on: Web.
- What is HubSpot CRM best for?
- Growing teams that want one customer platform. In our ranking of CRM software it is number 1 of 8 with a score of 93.5.
- What are the best alternatives to HubSpot CRM?
- The highest-ranked alternatives on listme.name are Salesforce, Zoho CRM, Pipedrive, Attio.