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Best HubSpot CRM alternatives in 2026

HubSpot CRM is free CRM for contacts, deals and pipelines, part of HubSpot's wider platform. These 7 alternatives come from the same rankings, ordered by editorial score. Connected products carry a small, disclosed lift.

7 alternatives From best CRM software How we rank

Ranked alternatives

  1. 1

    Salesforce

    Also runs on iOS, Android. The most configurable option here, with mobile apps for iPhone, iPad and Android and a large partner ecosystem. Per-user pricing and admin effort make it heavier than HubSpot or Pipedrive for a small team.

    Best for Large organizations with complex sales processes

    WebiOS, iPadOSAndroidSubscription

    91.5of 100
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  2. 2

    Zoho CRM

    A free edition for up to 3 users and a wide suite of connected Zoho apps. Its breadth can make the interface busy, and Zia Agents sit in the paid editions.

    Best for Small businesses that want a free start and an app suite

    WebFree plan, paid upgrades

    89.5of 100
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  3. 3

    Pipedrive

    A clear visual pipeline with email sync and tracking, and Nova included in all plans. It does less than HubSpot or Salesforce outside sales, and the free trial lasts 14 days.

    Best for Sales teams that want a simple pipeline

    WebSubscription

    88.0of 100
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  4. 4

    Attio

    A flexible data model with custom objects, email sync and AI agents, and a free plan for up to 3 seats. Seat and workspace credits and higher-tier permissions add to the cost as a team grows.

    Best for Teams that want a custom data model and AI agents

    WebFree plan, paid upgrades

    87.5of 100
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  5. 5

    Freshsales

    AI lead scoring, sales sequences and custom modules on Enterprise, alongside the Freshdesk family. Its per-user tiers gate most features, and AI agent sessions are sold extra.

    Best for Sales teams already using Freshworks tools

    WebSubscription

    84.5of 100
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  6. 6

    Twenty

    Is open source. The strongest open-source option here, with custom objects, AI agents and an MCP server for AI tools. Self-hosting means running your own servers, and its ecosystem is smaller than the large vendors.

    Best for Open-source CRM with custom objects

    WebSelf-hostedFree and open sourceOpen source

    82.5of 100
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  7. 7

    SuiteCRM

    Is open source. An established open-source CRM under AGPL-3.0 with an open REST API and a choice of self-hosting or paid hosting. Its homepage lists no AI assistant, and it needs more upkeep than hosted tools.

    Best for Self-hosted CRM under an open license

    WebSelf-hostedFree and open sourceOpen source

    79.5of 100
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Narrow the alternatives

Open-source alternatives to HubSpot CRM

About HubSpot CRM alternatives

What is the best alternative to HubSpot CRM?
On listme.name the highest-scored alternative is Salesforce, followed by Zoho CRM. The right choice depends on price, platform and whether you need open source.
Is there a free alternative to HubSpot CRM?
Yes. Free options include Zoho CRM, Attio, Twenty.